FIFA World Cup 2026: The Importance of Electric Vehicles

Electrified vehicles will play a key role in mobility and sustainability at the world’s biggest sporting event.

In recent years, electric vehicles (EVs) have experienced significant growth worldwide, establishing themselves as bestsellers in various regions. At large-scale international events, such as the FIFA World Cup, these vehicles are not only a sustainable alternative but also serve as crucial tools for logistics, marketing, and mobility for players, officials, and organizers.

Leading brands and their impact at the World Cup

Brands like Hyundai and Kia have taken a leading role in introducing electrified fleets at top-tier sporting events. During the 2022 FIFA World Cup in Qatar, 321 electric vehicles were used to support the mobility of participants and event staff, demonstrating how sustainable transportation is integrated into major event infrastructure while strengthening the brands’ corporate responsibility initiatives.

Mexico 2026: a pivotal stage for electric mobility

The FIFA World Cup 2026 in Mexico will mark a key milestone for electric mobility in Latin America. Electric vehicle sales are projected to reach record-breaking numbers in 2025, following 69,713 units sold in 2024, according to AMDA. Additionally, electric buses and government projects such as Olinia will enhance sustainable mobility during the event, ensuring environmentally friendly transportation solutions.

Sustainability and sports marketing

Using electric vehicles at the World Cup not only reduces environmental impact but also carries significant marketing value. Sponsor brands can showcase innovation, technology, and sustainability commitments, while organizers lower the tournament’s carbon footprint. Electrified mobility thus becomes a strategic asset for both logistics and global brand promotion.

The future of mobility at international events

With the FIFA World Cup 2026, electric mobility is cemented as an essential component of major sports events. This segment continues to expand, promising wider adoption across brands and technologies, boosting environmental impact positively while highlighting technological innovation for fans, participants, and global audiences alike.