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Ferrari’s First EV Is Becoming One Of The Most Exclusive Cars In The Brand’s History

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Ferrari’s upcoming Luce is already generating attention long before it reaches customers. While the model represents one of the most controversial projects in the company’s modern history, reports suggest demand among Ferrari’s most loyal clients could make it one of the most important launches the brand has undertaken in years.

More than just Ferrari’s first fully electric vehicle, the Luce appears set to become a key part of the company’s long-standing customer allocation strategy, where loyalty and purchasing history often determine access to future limited-production models.

The Ferrari Luce represents a major milestone as the brand’s first fully electric production vehicle.

More Than Just Another Ferrari

For decades, Ferrari has cultivated a unique relationship with its most dedicated customers.

Ownership of multiple Ferrari models often provides enthusiasts and collectors with greater access to special editions, limited-production vehicles and highly sought-after future releases. The system rewards long-term commitment to the brand and has become one of the defining characteristics of Ferrari ownership.

The arrival of the Luce could further strengthen the importance of that relationship.

Loyalty Remains A Valuable Asset

The Luce enters the market under unique circumstances.

As Ferrari’s first fully electric model, it represents a significant departure from the V8 and V12-powered vehicles traditionally associated with the company. While electrification is becoming increasingly important across the automotive industry, introducing an EV under the Ferrari badge remains one of the brand’s boldest moves to date.

For loyal customers, purchasing the Luce may be viewed as an investment not only in a new vehicle, but also in maintaining a close relationship with the manufacturer.

The Luce signals Ferrari’s entry into the fully electric luxury performance segment.

Ferrari Enters A New Era

The launch of the Luce marks a turning point for Ferrari.

The company has spent decades building its reputation around internal combustion engines, motorsport heritage and emotional driving experiences. The transition into the electric era introduces new challenges while also opening opportunities to reach customers interested in advanced technology and sustainable performance.

Maintaining exclusivity remains a central objective as Ferrari expands its portfolio.

Collectors Are Watching Closely

The reaction to the Luce has been mixed among enthusiasts, but that has done little to reduce interest surrounding the model.

Historically, Ferrari’s most significant vehicles have often generated debate before eventually becoming important pieces of the brand’s legacy. Collectors understand that early participation in major milestones can carry long-term significance, particularly when those vehicles represent a new chapter in Ferrari’s history.

The relationship between Ferrari and its loyal customers remains one of the brand’s most valuable assets.

Whether the Luce becomes a commercial success or remains a niche product, its importance extends beyond sales figures. The model symbolizes Ferrari’s entry into a new technological era while reinforcing the customer relationships that have helped define the brand for generations.

The Luce combines Ferrari’s pursuit of exclusivity with its vision for the future of performance mobility.

As Ferrari prepares for its electric future, the Luce may ultimately be remembered not only as the company’s first EV, but also as one of the most strategically important vehicles in its modern history.

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Slate Electric Truck Launches at $26,400 With 205-Mile Range

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Slate has confirmed pricing, improved driving range and new details for its affordable electric pickup ahead of deliveries.

Slate has officially confirmed pricing and new specifications for its highly anticipated electric pickup. Starting at just $26,400 including destination, the Slate electric truck will become one of the most affordable new EVs in the United States when deliveries begin later this year.

The startup also revealed improvements in driving range, payload capacity and charging performance ahead of production.

The Slate electric truck starts at $26,400, making it one of the most affordable EV pickups in the U.S.

Affordable price with extensive customization

The entry-level Blank Slate pickup starts at $26,400, including a $1,450 destination fee.

Customers can also choose two SUV variants:

  • Blank Slate Pickup: $26,400
  • Squareback SUV: $31,400
  • Fastback SUV: $33,400

Slate will sell vehicles directly to customers, with every truck leaving the factory in the same gray finish before receiving one of 100 available vinyl wraps. Around 40 wrap colors cost just $499, while nearly all accessories can be installed later by owners.

Buyers can personalize the Slate with dozens of wraps and accessories after purchase.

More range and better utility

One of the biggest improvements is the adoption of a new 63-kWh LFP battery, increasing estimated driving range from 150 miles to 205 miles.

The rear-wheel-drive electric motor produces 181 horsepower and 195 lb-ft of torque, allowing the truck to accelerate from 0 to 60 mph in 8.0 seconds before reaching a top speed of 90 mph.

Charging is handled through a Tesla-compatible NACS connector, supporting DC fast charging up to 120 kW and an 11-kW onboard AC charger capable of fully recharging the battery in about four hours with Level 2 equipment.

Payload capacity has also increased to 1,550 pounds, while towing capacity now reaches 2,000 pounds. Thanks to its electric architecture, the truck also offers a 7-cubic-foot front trunk in addition to its five-foot cargo bed.

The Slate electric truck now offers up to 205 miles of range with its new LFP battery.

Slate says it has already received approximately 180,000 reservations and expects to begin customer deliveries during the fourth quarter of 2026. The company aims to ramp production to 150,000 vehicles annually by late next year, positioning the Slate as one of the most affordable and customizable electric pickups available in the U.S. market.

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Slate Electric Truck Can Cost Nearly $48,000 Fully Loaded

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The affordable Slate electric truck starts at $26,400, but adding accessories can nearly double its final price.

The Slate electric truck has attracted attention with its low starting price, but buyers who customize it heavily could end up paying almost twice as much. After revealing its $1,450 destination fee, the startup’s online configurator shows how quickly the cost can climb with optional accessories.

While the base pickup remains one of the most affordable EVs on the market, personalization comes at a premium.

The Slate electric truck starts at $26,400 before adding optional accessories.

Three body styles and hundreds of customization options

Slate offers the truck in three different configurations:

  • Blank Slate Pickup: $26,400
  • Squareback SUV: $31,400
  • Fastback SUV: $33,400

Customers can personalize nearly every aspect of the vehicle, including custom vinyl wraps, decals, auxiliary lighting, roof racks, grille designs, wider fender flares and 20-inch wheels.

A custom exterior wrap alone adds $1,599.99, while premium wheels increase the price by another $1,399.99.

Buyers can choose from dozens of exterior accessories and custom appearance packages.

Interior upgrades quickly increase the price

The cabin follows the same philosophy, allowing buyers to add features that are absent from the standard truck.

Optional equipment includes a center console, upgraded speakers, storage systems, floor mats, colored interior trim and a dashboard-mounted tablet that serves as the infotainment display.

After selecting nearly every available option on the Fastback SUV, the total reached $47,744.39, and that figure could climb even higher since some accessories still don’t have official pricing.

A fully equipped Slate Fastback SUV can approach $48,000 with optional upgrades.

The Slate electric truck remains one of the most affordable new EVs in the United States, but its highly customizable approach means buyers can easily transform a budget-friendly pickup into a much more expensive vehicle. For customers looking to maximize value, choosing accessories carefully will be key to keeping the final price under control.

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Ford Faces Lawsuit Over $1.3 Billion Tariff Refund

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A Ford Mustang Mach-E owner claims the automaker should return tariff-related price increases after receiving a federal refund.

Ford is facing a proposed class-action lawsuit after a California customer argued that the automaker should return tariff-related price increases to buyers. The lawsuit comes after the federal government agreed to refund import duties previously collected under tariffs that were later ruled unlawful.

The case centers on the Ford Mustang Mach-E, which is manufactured in Mexico and was affected by higher import costs.

A Ford Mustang Mach-E owner is seeking a refund through a proposed class-action lawsuit.

Customer says Ford should share tariff refund

The lawsuit was filed on July 9 by California resident Jason Bullock, who claims Ford increased prices and destination charges to offset import tariffs on Mexican-built vehicles.

After the U.S. Supreme Court ruled that the tariffs exceeded presidential authority under the International Emergency Economic Powers Act (IEEPA), the federal government agreed to refund affected import duties.

Ford has previously estimated it could recover approximately $1.3 billion through those refunds.

The lawsuit argues Ford should return tariff-related costs to affected customers.

The legal battle could affect other major companies

According to the complaint, Ford would receive an unfair financial benefit if it keeps both the government refund and the higher prices previously paid by customers.

The lawsuit argues that buyers who absorbed those additional costs deserve compensation now that the tariffs are being refunded.

Ford is not the only company facing this type of legal challenge. Similar lawsuits have also been filed against Nike, Amazon and Costco, meaning the first case to reach a final ruling could establish an important legal precedent for future consumer claims.

The outcome of the Ford lawsuit could influence similar cases against other major U.S. companies.

Although the case is still in its early stages, it raises important questions about how companies should handle government tariff refunds when previous import costs were passed directly to consumers. The outcome could have broader implications for both automakers and retailers operating in the U.S. market.

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