New Ford Puma 2026: the urban SUV shaking up the market with its most aggressive deal yet

The updated Ford Puma 2026 arrives with mild-hybrid technology, Eco label certification and a cash-only price that puts it ahead of all its rivals.

The Ford Puma has never been just another urban SUV, but its new €23,816 offer with no financing required makes it one of the most tempting models in its segment. With refreshed styling, exceptionally sharp dynamic behavior and a huge 456-litre boot, Ford is aiming straight at the top-selling competitors in order to grab territory in 2026.

Sporty handling and far more practicality than its rivals

With a highly effective chassis setup –partly influenced by Ford’s motorsport expertise and even technology derived from Formula 1– the 2026 Puma stands out for its sporty character, setting it apart from the Citroën C3 Aircross, Dacia Duster 2026, Hyundai KONA 2026, Nissan Juke, Opel Mokka, Peugeot 2008, Renault Captur 2026, SEAT Arona 2026 and Volkswagen T-Roc 2026. But the best part is that it doesn’t sacrifice usability: its boot is one of the largest in the category.

At its core sits the well-known 1.0 EcoBoost three-cylinder engine, a highly advanced unit with a timing chain and cylinder deactivation. This version produces 125 hp and 210 Nm, paired with a six-speed manual gearbox –though Ford also offers a seven-speed dual-clutch automatic. In terms of performance, it completes 0–100 km/h in 9.8 seconds and reaches a top speed of 191 km/h, very competitive figures for the segment.

Thanks to the mHEV mild-hybrid system, the Puma boasts the Eco label and a WLTP-certified consumption of 5.4 l/100 km. The Titanium trim adds a truly generous equipment list: six airbags, built-in Alexa, Full LED headlights, SYNC4 navigation, 12.8″ digital cluster, 12″ central display, multiple drive modes, sensors, lane assist, fatigue detector and everything needed for a safe and connected driving experience.

The final touch is its price: until the end of the month, the Ford Puma Titanium 1.0 EcoBoost mHEV 125 hp Manual 2026 is available for €23,816, down from €28,740. That’s a €4,924 discount, valid even when paying in cash, something extremely unusual in this type of offer.