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Maserati Refreshes Its Lineup As Stellantis Prepares A Strategic Reset For The Brand

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Maserati has unveiled updated versions of the GranTurismo, GranCabrio and Grecale at a pivotal moment for the Italian luxury marque. On the surface, the changes look like a straightforward product refresh, but the timing suggests something far more important: Stellantis is laying the groundwork for a broader reset designed to restore Maserati’s relevance in the global luxury market.

For a brand that has struggled with weak sales, mounting losses and questions about its long-term direction, the renewed lineup represents more than a product update. It is the clearest sign yet that Maserati is entering a new phase of its recovery strategy.

The refreshed Maserati lineup arrives at a critical moment for the brand’s future within Stellantis.

A Brand In Need Of A Reset

Maserati’s recent challenges have made it one of the most closely watched luxury brands inside the Stellantis portfolio.

Despite its heritage, design appeal and performance credentials, the brand has struggled to maintain momentum in a luxury market increasingly dominated by SUVs, electrification and fast-moving technology cycles. Sales volumes have remained limited, while profitability has become a growing concern as the company navigates the transition toward a more modern and competitive product range.

That is why the latest updates matter. They are not simply about adding features or refining trim levels; they are part of a broader effort to reposition Maserati for the years ahead.

GranTurismo, GranCabrio And Grecale Take Center Stage

The refreshed lineup focuses on three of Maserati’s most important current nameplates: the GranTurismo coupe, the GranCabrio convertible and the Grecale SUV.

Together, these vehicles now form the backbone of the brand’s near-term offering, covering performance grand touring, open-air luxury and the high-volume premium SUV segment. The updates are designed to keep those products competitive while Maserati and Stellantis prepare the next stage of the brand’s development plan.

GranCabrio remains a key part of Maserati’s attempt to preserve its grand touring identity while modernizing the range.

The revised models also reinforce Maserati’s dual-track approach to the future. The company continues to rely on traditional performance and luxury cues, but it is also expanding its electrified ambitions as the market evolves and customer expectations shift.

Stellantis Wants Maserati To Remain A Pure Luxury Brand

One of the most important signals around this refresh is what it says about Stellantis’ intentions.

Rather than stepping away from Maserati, the group is positioning the brand for a more focused luxury future. Plans already point toward new large vehicles and a next-generation Grecale, while the company continues evaluating partnerships that could help accelerate development in critical areas such as electronics, architecture and advanced technology.

That matters because luxury brands can no longer rely on design and badge prestige alone. They need cutting-edge software, strong electrification strategies and a clear product identity in order to compete with the best in the market.

More Than A Facelift, A Test Of Maserati’s Relevance

For Maserati, the real challenge is not whether it can refresh existing models. It is whether those updates can help rebuild momentum before the next chapter of the brand arrives.

The luxury segment is more competitive than ever, with rivals investing heavily in EVs, digital ecosystems, bespoke customization and high-margin SUVs. Maserati must prove it can remain distinctive while also modernizing quickly enough to stay relevant.

The Grecale is one of the most important models in Maserati’s effort to reconnect with modern luxury buyers.

That makes the updated GranTurismo, GranCabrio and Grecale especially important. They are not just carrying sales for the present; they are buying time for Maserati’s broader reset to take shape.

The Next Chapter Will Define The Brand

Maserati’s refreshed lineup is ultimately a bridge between its legacy and its future.

The brand still has the emotional appeal, design language and performance heritage to matter in the luxury world, but it now needs a strategy capable of turning those strengths into sustainable growth. Whether that comes through new flagship products, a stronger electrification plan or new technical partnerships, the decisions made over the next 12 to 18 months could determine Maserati’s place in the Stellantis empire for years to come.

The current refresh could be the first visible step in a larger plan to redefine Maserati’s future.

For now, the updated lineup sends a clear message: Maserati is not standing still. But in a luxury market that is moving faster than ever, this refresh will matter only if it becomes the foundation for a much deeper transformation.

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Slate Electric Truck Launches at $26,400 With 205-Mile Range

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Slate has confirmed pricing, improved driving range and new details for its affordable electric pickup ahead of deliveries.

Slate has officially confirmed pricing and new specifications for its highly anticipated electric pickup. Starting at just $26,400 including destination, the Slate electric truck will become one of the most affordable new EVs in the United States when deliveries begin later this year.

The startup also revealed improvements in driving range, payload capacity and charging performance ahead of production.

The Slate electric truck starts at $26,400, making it one of the most affordable EV pickups in the U.S.

Affordable price with extensive customization

The entry-level Blank Slate pickup starts at $26,400, including a $1,450 destination fee.

Customers can also choose two SUV variants:

  • Blank Slate Pickup: $26,400
  • Squareback SUV: $31,400
  • Fastback SUV: $33,400

Slate will sell vehicles directly to customers, with every truck leaving the factory in the same gray finish before receiving one of 100 available vinyl wraps. Around 40 wrap colors cost just $499, while nearly all accessories can be installed later by owners.

Buyers can personalize the Slate with dozens of wraps and accessories after purchase.

More range and better utility

One of the biggest improvements is the adoption of a new 63-kWh LFP battery, increasing estimated driving range from 150 miles to 205 miles.

The rear-wheel-drive electric motor produces 181 horsepower and 195 lb-ft of torque, allowing the truck to accelerate from 0 to 60 mph in 8.0 seconds before reaching a top speed of 90 mph.

Charging is handled through a Tesla-compatible NACS connector, supporting DC fast charging up to 120 kW and an 11-kW onboard AC charger capable of fully recharging the battery in about four hours with Level 2 equipment.

Payload capacity has also increased to 1,550 pounds, while towing capacity now reaches 2,000 pounds. Thanks to its electric architecture, the truck also offers a 7-cubic-foot front trunk in addition to its five-foot cargo bed.

The Slate electric truck now offers up to 205 miles of range with its new LFP battery.

Slate says it has already received approximately 180,000 reservations and expects to begin customer deliveries during the fourth quarter of 2026. The company aims to ramp production to 150,000 vehicles annually by late next year, positioning the Slate as one of the most affordable and customizable electric pickups available in the U.S. market.

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Slate Electric Truck Can Cost Nearly $48,000 Fully Loaded

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The affordable Slate electric truck starts at $26,400, but adding accessories can nearly double its final price.

The Slate electric truck has attracted attention with its low starting price, but buyers who customize it heavily could end up paying almost twice as much. After revealing its $1,450 destination fee, the startup’s online configurator shows how quickly the cost can climb with optional accessories.

While the base pickup remains one of the most affordable EVs on the market, personalization comes at a premium.

The Slate electric truck starts at $26,400 before adding optional accessories.

Three body styles and hundreds of customization options

Slate offers the truck in three different configurations:

  • Blank Slate Pickup: $26,400
  • Squareback SUV: $31,400
  • Fastback SUV: $33,400

Customers can personalize nearly every aspect of the vehicle, including custom vinyl wraps, decals, auxiliary lighting, roof racks, grille designs, wider fender flares and 20-inch wheels.

A custom exterior wrap alone adds $1,599.99, while premium wheels increase the price by another $1,399.99.

Buyers can choose from dozens of exterior accessories and custom appearance packages.

Interior upgrades quickly increase the price

The cabin follows the same philosophy, allowing buyers to add features that are absent from the standard truck.

Optional equipment includes a center console, upgraded speakers, storage systems, floor mats, colored interior trim and a dashboard-mounted tablet that serves as the infotainment display.

After selecting nearly every available option on the Fastback SUV, the total reached $47,744.39, and that figure could climb even higher since some accessories still don’t have official pricing.

A fully equipped Slate Fastback SUV can approach $48,000 with optional upgrades.

The Slate electric truck remains one of the most affordable new EVs in the United States, but its highly customizable approach means buyers can easily transform a budget-friendly pickup into a much more expensive vehicle. For customers looking to maximize value, choosing accessories carefully will be key to keeping the final price under control.

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Ford Faces Lawsuit Over $1.3 Billion Tariff Refund

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A Ford Mustang Mach-E owner claims the automaker should return tariff-related price increases after receiving a federal refund.

Ford is facing a proposed class-action lawsuit after a California customer argued that the automaker should return tariff-related price increases to buyers. The lawsuit comes after the federal government agreed to refund import duties previously collected under tariffs that were later ruled unlawful.

The case centers on the Ford Mustang Mach-E, which is manufactured in Mexico and was affected by higher import costs.

A Ford Mustang Mach-E owner is seeking a refund through a proposed class-action lawsuit.

Customer says Ford should share tariff refund

The lawsuit was filed on July 9 by California resident Jason Bullock, who claims Ford increased prices and destination charges to offset import tariffs on Mexican-built vehicles.

After the U.S. Supreme Court ruled that the tariffs exceeded presidential authority under the International Emergency Economic Powers Act (IEEPA), the federal government agreed to refund affected import duties.

Ford has previously estimated it could recover approximately $1.3 billion through those refunds.

The lawsuit argues Ford should return tariff-related costs to affected customers.

The legal battle could affect other major companies

According to the complaint, Ford would receive an unfair financial benefit if it keeps both the government refund and the higher prices previously paid by customers.

The lawsuit argues that buyers who absorbed those additional costs deserve compensation now that the tariffs are being refunded.

Ford is not the only company facing this type of legal challenge. Similar lawsuits have also been filed against Nike, Amazon and Costco, meaning the first case to reach a final ruling could establish an important legal precedent for future consumer claims.

The outcome of the Ford lawsuit could influence similar cases against other major U.S. companies.

Although the case is still in its early stages, it raises important questions about how companies should handle government tariff refunds when previous import costs were passed directly to consumers. The outcome could have broader implications for both automakers and retailers operating in the U.S. market.

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