General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In†campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,†said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.â€
The “Everybody In†campaign sets an optimistic and inclusive tone for the company’s EV future and focuses on three themes:
- Exciting a new generation of buyers and accelerating EV adoption;
- Demonstrating GM’s EV leadership, which includes the investment of $27 billion in EV and AV products through 2025 and the launches of 30 new EVs globally by the end of 2025; and
- Highlighting the range, performance and flexibility of the Ultium platform.

Ultium will be the foundation for GM’s next-generation EV lineup, powering everything from mass-market to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ. GM’s Ultium platform will be capable of delivering an EV that can go up to 450 miles on a full charge, will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph performance in as little as three seconds for some models.
“GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future,†said Wahl. “‘Everybody In’ demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership.â€

Influencers who defy expectations and represent all walks of life will be used throughout the campaign. These change agents include Malcolm Gladwell, author of “The Tipping Point,†professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby and gamer Erin A. Simon.
“Everybody In†ushers in new brand identity
As GM amplifies its EV message, it has also created a revitalized brand identity designed for a digital-first environment. The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square. The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.
According to Sharon Gauci, GM executive director of Global Industrial Design: “This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.â€

The new GM logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel. The underline of the “m†connects to the previous GM logos as well as visually representing the Ultium platform. And within the negative space of the “m†is a nod to the shape of an electrical plug.
A new way to learn more
To complement the “Everybody In†campaign and new GM brand identity, the company will launch a new GM.com site on Jan. 11, 2021 to share the latest information and stories about GM’s work across electrification, safety, citizenship and the road to autonomous driving. GM.com will celebrate the people and the technologies that are moving GM forward and play a meaningful role in bringing news and updates to audiences around the world.

General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries can be found at https://www.gm.com.
INTELLIGENT MOBILITY
Volvo Strengthens Leadership With New Tech and Manufacturing Chiefs
Volvo Cars is reshuffling its senior leadership, promoting Alexander Petrofski to CTO and Magnus Nilsson to chief manufacturing officer from September 1.
Alexander Petrofski Becomes Volvo’s New CTO
Petrofski, currently Volvo’s head of strategy and business ownership, will become the company’s chief technology officer, replacing Anders Bell.
He joined Volvo in 2005 and has held several positions across the company’s operations.

Alexander Petrofski will become Volvo Cars’ new chief technology officer on September 1.
Petrofski worked at Volvo’s Gothenburg headquarters before moving to the company’s Shanghai operation in 2011 as production line director.
In 2015, he became senior program manager for the XC40 SUV.
Bell will move into a new role leading a strategic startup initiative focused on identifying opportunities to scale Volvo’s platform and digital technology.
Magnus Nilsson Takes Over Manufacturing
Magnus Nilsson, currently head of Volvo’s Ghent production plant in Belgium, will become chief manufacturing officer.
He will oversee production and manufacturing engineering as Volvo adapts its operations to changing market conditions.

Magnus Nilsson will become Volvo Cars’ new chief manufacturing officer, overseeing production and manufacturing engineering.
The new structure is intended to strengthen Volvo’s ability to respond to a more regionalized automotive industry, faster technological change, and evolving customer expectations.
Volvo also announced that Francesca Gamboni will move into a more focused role as chief procurement and supply chain officer.
Volvo Prepares for Its Next Phase
The leadership changes come as Volvo Cars faces an industry undergoing significant changes in technology, manufacturing, and customer expectations.

Volvo is reshaping its leadership team as it prepares for the next stage of its business and technology strategy.
CEO Håkan Samuelsson said the changes are designed to reflect Volvo’s future priorities and enable faster execution.
The company is therefore placing greater emphasis on technology, manufacturing capabilities, and supply-chain management as it prepares for its next phase.
For Volvo Cars leadership, the reshuffle puts experienced executives into roles that will be central to the automaker’s future strategy.
RACING
McLaren Defends Monaco Appeal Over “Justice and Integrity”
McLaren says its appeal against the Monaco Grand Prix result is aimed at protecting sporting integrity while also recovering points lost from Oscar Piastri’s penalty.
Why McLaren challenged the Monaco result
Several drivers were penalized during the Monaco Grand Prix for allegedly exceeding the pit-lane speed limit.
Among them were Oscar Piastri and Pierre Gasly.
It was later discovered that the timing loop used to calculate the speed at the entrance to Monaco’s pit lane had produced false positives.

Oscar Piastri was among the drivers penalized for an alleged pit-lane speeding infringement at Monaco.
Most drivers had already served their penalties during the race.
Gasly was different. The Alpine driver received two five-second penalties after the race, dropping him from third to seventh.
Alpine subsequently requested a right of review, and the stewards overturned both penalties, restoring Gasly to the podium.
That decision also changed the positions of Isack Hadjar and Piastri.
McLaren says the process was unfair
McLaren and Red Bull subsequently launched appeals because they questioned why Gasly was able to have his penalties removed while other drivers did not receive the same opportunity.
Stella says this is the central issue behind McLaren’s appeal.

McLaren argues that the treatment of Gasly’s penalties raised broader questions about fairness between competitors.
According to Stella, the team wants the FIA appeal process to clarify the principle that should apply equally to all competitors.
He stressed that the issue goes beyond McLaren’s own interests and concerns the integrity of Formula 1.
The technical question of how the pit-lane speed was calculated is important, but Stella considers the broader procedural issue even more significant.
McLaren also wants its championship points back
There is also a direct competitive reason for McLaren’s appeal.
Piastri had already served his penalty during the Monaco race, meaning McLaren says the team suffered a tangible loss that could not be appealed in the same way as Gasly’s post-race sanctions.

McLaren says Piastri’s penalty had a direct impact on its championship points.
Stella therefore described the appeal as having two objectives.
The first is to establish a fair principle for all competitors. The second is to address the impact the Monaco decision had on McLaren’s own constructors’ championship campaign.
The FIA International Court of Appeal’s decision could therefore have implications beyond the Monaco result itself.
For McLaren Monaco appeal, the team is arguing that the case is about more than recovering lost points. Stella says the outcome should clarify how sporting procedures are applied when an initial penalty is later found to have been based on incorrect data.
RACING
Mercedes Could Have a Major Engine Upgrade Ready for Monza
Kimi Antonelli is set to take a 20-place grid penalty at Monza, but Mercedes could use his fifth power unit to introduce its latest ADUO engine developments.
Antonelli will take a major grid penalty
Antonelli arrives in Italy leading the drivers’ championship by 59 points over Lewis Hamilton and George Russell.
However, Mercedes has already confirmed that the young Italian will receive a 20-place grid penalty after introducing his fifth power unit at Monza.

Kimi Antonelli is expected to take a 20-place grid penalty at Monza after Mercedes introduces his fifth power unit.
The penalty could make the weekend difficult, but Mercedes may be using the situation strategically.
Because Antonelli is already facing a significant grid drop, introducing the latest engine specification could allow the team to gain performance while minimizing the competitive cost of the new component.
Russell is also expected to receive the updated engine technology.
Mercedes could answer Ferrari’s ADUO upgrade
Ferrari is expected to introduce its 067/6 power unit with the second ADUO evolution at Monza.
The update is reportedly capable of adding around 15 horsepower, helped by a new Shell fuel formulation. Ferrari has already gained around seven horsepower from its first ADUO-related development since the Austrian Grand Prix.

Ferrari is expected to introduce its second ADUO power-unit evolution at Monza, increasing pressure on Mercedes to respond.
That could significantly reduce Ferrari’s performance deficit to Mercedes.
The Scuderia is also arriving with aerodynamic improvements to the SF-26 after introducing changes to the floor, bargeboard, and diffuser at Zandvoort.
Mercedes therefore faces pressure from both Ferrari’s engine development and McLaren’s recent progress.
The fifth Mercedes engine could be the answer
Toto Wolff previously suggested that Mercedes would not introduce a major engine evolution during the 2026 season.
However, reports from Britain indicate that the fifth power unit could feature revised hardware developed at Brixworth.
The changes reportedly include modifications to the management of the large turbocharger, including its blade configuration.

Mercedes could use its fifth power unit to introduce revisions to the M17 E Performance engine.
The updated M17 E Performance could also benefit from new Petronas fuel technology.
If the power unit produces a measurable performance gain without increasing fuel consumption, Mercedes could restore some of the advantage it enjoyed earlier in the season.
The potential significance extends beyond the works team. The updated engine could eventually be supplied to Mercedes customer teams as well, meaning McLaren could also benefit from the development.
Monza could change the championship picture
The Italian Grand Prix could therefore become a critical moment in both championships.
Ferrari will arrive with an important power-unit development, while Mercedes could respond with its own engine evolution.

Monza could reveal whether Mercedes can maintain its advantage over Ferrari and McLaren as the championship enters its decisive phase.
Mercedes has already admitted that its budget limits how many major upgrades it can introduce during the season.
That makes the timing of the engine update especially important.
If the upgraded Mercedes power unit delivers the expected performance, the team could regain some of the advantage it has lost to Ferrari and McLaren.
If it does not, the championship battle could become significantly tighter heading into the final races.
The next major aerodynamic development for the W17 is expected later in the season, with a larger package reportedly planned for Malaysia on October 4.
For Mercedes engine upgrade plans, Monza could therefore be one of the most important weekends of the 2026 season.
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