General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In†campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,†said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.â€
The “Everybody In†campaign sets an optimistic and inclusive tone for the company’s EV future and focuses on three themes:
- Exciting a new generation of buyers and accelerating EV adoption;
- Demonstrating GM’s EV leadership, which includes the investment of $27 billion in EV and AV products through 2025 and the launches of 30 new EVs globally by the end of 2025; and
- Highlighting the range, performance and flexibility of the Ultium platform.
Ultium will be the foundation for GM’s next-generation EV lineup, powering everything from mass-market to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ. GM’s Ultium platform will be capable of delivering an EV that can go up to 450 miles on a full charge, will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph performance in as little as three seconds for some models.
“GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future,†said Wahl. “‘Everybody In’ demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership.â€
Influencers who defy expectations and represent all walks of life will be used throughout the campaign. These change agents include Malcolm Gladwell, author of “The Tipping Point,†professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby and gamer Erin A. Simon.
“Everybody In†ushers in new brand identity
As GM amplifies its EV message, it has also created a revitalized brand identity designed for a digital-first environment. The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square. The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.
According to Sharon Gauci, GM executive director of Global Industrial Design: “This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.â€
The new GM logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel. The underline of the “m†connects to the previous GM logos as well as visually representing the Ultium platform. And within the negative space of the “m†is a nod to the shape of an electrical plug.
A new way to learn more
To complement the “Everybody In†campaign and new GM brand identity, the company will launch a new GM.com site on Jan. 11, 2021 to share the latest information and stories about GM’s work across electrification, safety, citizenship and the road to autonomous driving. GM.com will celebrate the people and the technologies that are moving GM forward and play a meaningful role in bringing news and updates to audiences around the world.
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries can be found at https://www.gm.com.
Kia introduces a new X-Line EX model for 2027, updates selected features and sets U.S. pricing for the Sorento Hybrid lineup starting at $39,090.
Kia America has announced pricing for the 2027 Kia Sorento Hybrid, expanding the range with a new X-Line EX trim and introducing several design and equipment updates. The lineup includes four configurations, with different drivetrain options and equipment levels to suit buyers looking for a hybrid midsize SUV.
The 2027 Kia Sorento Hybrid lineup adds a new X-Line EX configuration.
2027 Kia Sorento Hybrid Prices
The 2027 Kia Sorento Hybrid starts at $39,090 for the EX with front-wheel drive. Buyers can also choose all-wheel drive or move up to one of the two X-Line versions, both of which come with all-wheel drive.
| Model | Drivetrain | Starting MSRP |
|---|---|---|
| Sorento HEV EX | FWD | $39,090 |
| Sorento HEV EX | AWD | $40,890 |
| Sorento HEV X-Line EX | AWD | $43,090 |
| Sorento HEV X-Line SX-Prestige | AWD | $47,590 |
The prices exclude a $1,495 destination charge. Including that fee, the EX FWD starts at $40,585, before taxes, registration and other applicable costs.
New X-Line EX Adds Black Exterior Details
The main addition for 2027 is the Sorento Hybrid X-Line EX. This new trim builds on the EX equipment package with gloss-black wheels and gloss-black exterior accents, giving it a distinct appearance within the range.
Kia also equips all X-Line versions with machined wood inlays on the instrument panel and doors. These interior details distinguish the X-Line models from the standard EX configuration. the standard EX models.ferent interior finish to the models positioned above the standard EX.
The X-Line EX combines gloss-black exterior accents with additional design details.
SX-Prestige Gains Additional Equipment
The X-Line SX-Prestige remains the top configuration in the 2027 Sorento Hybrid lineup. Its equipment includes a panoramic sunroof, Bose Premium Audio and second-row captain’s chairs.
The head-up display is now standard on SX-Prestige trims. It projects selected driving information into the driver’s field of view, allowing key details to be viewed without looking down at the instrument panel.
These additions give the top trim a more extensive equipment package than the entry-level EX, while the X-Line EX provides another option for buyers who want the distinctive exterior styling.
Exterior Updates for the 2027 Model Year
Kia has also revised the Sorento Hybrid’s color and exterior badging. Pale Gray replaces Steel Gray in the available color selection, while new HEV emblems on the tailgate identify the vehicle’s hybrid powertrain.
These changes accompany the new X-Line EX and the revised equipment offerings. They update the model’s appearance and trim choices without constituting a complete redesign.
New HEV tailgate emblems identify the Sorento Hybrid.
With a starting MSRP of $39,090 before destination charges, the 2027 Kia Sorento Hybrid offers four configurations for U.S. buyers. The EX provides the entry point, while the X-Line EX adds distinctive styling and the SX-Prestige brings additional comfort and technology features.
Aston Martin will showcase a special AMR26 livery at the United States Grand Prix, celebrating five years of its partnership with Cognizant.
Aston Martin is preparing a special appearance for the 2026 United States Grand Prix in Austin, where its AMR26 will mark five years of collaboration with Cognizant. The partnership began in 2021 and remains part of the team’s identity in Formula One.
The AMR26 will carry a special design for the United States Grand Prix weekend.
Aston Martin Marks Five Years With Cognizant
The Austin Grand Prix provides the setting for Aston Martin to recognize the milestone. Since the partnership began in 2021, Cognizant has maintained a prominent association with the team’s Formula One program.
The anniversary also comes as the relationship expands into new areas of technology. Earlier in 2026, Cognizant became Aston Martin’s Global AI Services Partner, strengthening the technological dimension of the collaboration.
Technology and Formula One
Modern Formula One relies on data analysis, software and advanced computing to support decisions throughout a race weekend. Teams use these tools to evaluate performance, develop strategies and improve their operations.
Aston Martin’s expanded relationship with Cognizant reflects the growing role of artificial intelligence and digital technology in motorsport. However, the partnership’s announcement alone does not establish a specific performance gain for the AMR26.
Data analysis and digital tools are important parts of modern Formula One operations.
Austin Provides the Backdrop
The United States Grand Prix gives Aston Martin an opportunity to highlight the anniversary in front of American fans. The special livery will bring the partnership into focus during the Austin race weekend.
The design also connects the team’s on-track presence with a collaboration that has evolved since 2021. With Cognizant’s expanded role in artificial intelligence, the anniversary reflects both the history of the relationship and its continuing technological focus.
Aston Martin’s special AMR26 appearance will be one of the team’s key visual elements at the United States Grand Prix. Further details about the livery’s specific design features should be confirmed through the team’s official announcement.
The automaker is inviting select R1 and R2 owners to try a new route-based driving assistant before a wider U.S. rollout.
Rivian is preparing to expand its driver-assistance technology with Point to Point, a system designed to handle more of a journey than conventional hands-free highway assistance. The first phase will be limited to selected customers, with a broader rollout planned for 2027.
Rivian is starting its latest driving technology program with eligible owners of newer R1 models and the R2.
From Highway Assistance to Full Routes
Point to Point builds on Rivian’s existing Universal Hands-Free system. It is designed to follow a planned route, including turns, highway merges and surface streets, while the driver remains responsible for supervising the vehicle.
The technology combines the vehicle’s sensors and cameras with Rivian’s Large Driving Model, which interprets surrounding conditions and helps determine how the vehicle should respond.
Point to Point aims to manage more of a planned journey while requiring the driver to remain attentive.
Who Can Join the Early Access Program?
The initial program targets eligible Gen 2 R1 and R2 owners in California and Florida. Applicants must have an active paid Autonomy+ subscription; free trials do not qualify.
Rivian will consider existing use of its driver-assistance features, recent safety records and a balance of vehicle models and regions when selecting participants. Owners can register their interest through the Autonomy Early Access tile in their Rivian account.
Eligible owners can register their interest through their Rivian account.
Testing Comes With Conditions
Selected participants must use the preview features weekly, report issues and complete monthly surveys. They must also agree to data collection that includes location and camera data, under a non-disclosure agreement.
The program is unpaid, and Rivian can reassess participants’ eligibility every 30 days. First-generation R1 vehicles and Canadian owners are excluded from the initial phase.
Camera and sensor data are part of the technology Rivian is developing and evaluating.
A Wider Rollout Is Planned for 2027
Rivian expects Point to Point to reach a broader group of Autonomy+ customers in 2027, following the early-access phase. Feedback from interested owners outside California and Florida may also help inform which states are considered for expansion.
The R2 is among the vehicles targeted for the initial program, with wider availability expected to follow.
Point to Point remains a Level 2 driver-assistance system, not fully autonomous driving. Drivers must stay attentive and be ready to take control at all times.
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