Kia Turns Its Hybrid SUVs Into the Beat of the City

Kia is showcasing its growing hybrid lineup in a new campaign that combines SUVs, music and city lights. The commercial puts the Telluride, Sportage and Carnival at the center of the action.

Kia is putting its expanding hybrid lineup in the spotlight with a new creative campaign built around performance, efficiency and music. The Kia hybrid SUVs campaign brings together the 2027 Telluride, Sportage and Carnival, while also featuring the Sorento and Niro.

The 30-second spot, titled “Hybrids That Move to a New Beat,” uses a track from Grammy-winning French producer and DJ Gesaffelstein. The commercial turns a nighttime city into part of the visual experience, with building lights pulsing in time with the music.

Kia is using the campaign to highlight the breadth of its hybrid lineup, which the company describes as the second-largest in the industry.

The Telluride Starts the Hybrid Show

The commercial opens with the 2027 Kia Telluride Turbo-Hybrid moving quickly through an urban environment. As the SUV travels through the streets, lights across surrounding skyscrapers illuminate in sync with the soundtrack.

The effect creates a giant equalizer surrounding the vehicle, turning the city itself into part of the campaign.

The Telluride also gets some of the strongest technical emphasis in the commercial. Kia highlights its Dual Panoramic Display, three-row seating and available ambient interior lighting before showcasing its hybrid performance and total driving range.

The 2027 Kia Telluride Turbo-Hybrid opens Kia’s new campaign with 329 horsepower and a 564-mile total driving range as shown.

Kia says the Telluride Turbo-Hybrid produces 329 horsepower and offers a total driving range of 564 miles in the configuration highlighted by the campaign. The model is the first Telluride to receive a hybrid powertrain.

Sportage Brings the Hybrid Formula to a Smaller SUV

The campaign then shifts to the Kia Sportage Turbo-Hybrid, which takes the action into a darker urban tunnel.

The Sportage’s distinctive daytime running lights become the visual focus as the SUV moves through the scene. The lighting design works with the soundtrack to maintain the commercial’s rhythm while showcasing the vehicle’s styling.

The Kia Sportage Turbo-Hybrid brings a smaller SUV into the campaign with a distinctive lighting signature.

The Sportage is an important part of Kia’s hybrid strategy because it gives buyers a more compact alternative to the larger Telluride. Together, the two SUVs demonstrate how Kia is applying hybrid technology across different vehicle sizes.

The campaign is designed to make that variety immediately visible rather than focusing on a single model.

Carnival Adds Hybrid Power to the People-Mover

The Kia Carnival Turbo-Hybrid takes the campaign in a different direction. Instead of following another SUV, the stylish MPV is shown carving through a sharp turn as the surrounding buildings continue responding to the music.

The commercial highlights the Carnival’s versatility while emphasizing its efficiency.

The Kia Carnival Turbo-Hybrid joins the Telluride and Sportage before the full Kia hybrid lineup comes together.

The Carnival is then joined by the Sorento HEV and Niro HEV. When all five vehicles converge on a multi-lane highway, the lights above create an image resembling the knobs on a music production console.

Kia highlights a 608-mile total range for the Carnival in the campaign.

Kia Wants Its Hybrid Lineup to Move With Different Drivers

The commercial’s central idea is that there is no single type of hybrid customer. A three-row Telluride can serve families looking for space, while Sportage offers a smaller SUV format and Carnival provides a different combination of passenger capacity and utility.

Sorento and Niro add two more hybrid options to the lineup.

That broad selection is central to Kia’s marketing strategy. The company is not presenting hybrid technology as something limited to one type of buyer or vehicle.

Music Becomes Part of the Driving Experience

The campaign also relies heavily on its soundtrack and visual synchronization.

As each vehicle moves through the city, building lights react to the music. The result makes the urban environment feel connected to the vehicles, creating a visual interpretation of Kia’s “new beat” theme.

The campaign is part of a broader 360-degree marketing effort spanning broadcast, print, digital, out-of-home advertising and social media.

Kia Expands Its Hybrid Strategy

The Kia hybrid SUVs featured in the campaign demonstrate how quickly electrified powertrains have spread across the brand’s lineup. From the three-row Telluride to the smaller Sportage, the company is offering hybrid options across different segments while also extending the technology to vehicles such as the Carnival.

The campaign ultimately focuses on more than fuel efficiency. Kia is using performance figures, range, technology and styling to present its hybrids as vehicles designed for everyday driving without giving up personality.

With the Telluride, Sportage, Carnival, Sorento and Niro appearing together, the message is clear: Kia wants hybrid technology to be a major part of its broader vehicle lineup rather than a niche alternative.