Citroën Joins Formula E: A Comeback Driven by Logic and Passion

The double chevron returns to motorsport with a move that combines strategy, technology, and emotion. Citroën replaces Maserati in Formula E, strengthening Stellantis’ presence in the all-electric championship.

The news may have surprised some, but it makes perfect sense. Citroën is returning to racing, taking Maserati’s place in the Formula E World Championship. With this move, the Stellantis Group maintains its foothold in the electric series with two brands — DS Automobiles and Citroën — reinforcing its wider electrification strategy. As CEO Xavier Chardon explained, “For Citroën, Formula E is the perfect testing ground: it blends electrification, urban mobility, and global exposure.”

A Strategy That Fits Like a Glove

Citroën’s decision to embrace Formula E isn’t just about marketing; it’s also deeply emotional. Chardon recalled the brand’s rich motorsport legacy: “Over 60 years ago we began our incredible journey in Dakar, in the WRC, and later in the WTCC. Coming back to competition was something we truly needed.”
Meanwhile, Jean Marc Finot, Stellantis’ Senior Vice President of Motorsport, put it plainly: “Citroën chose Formula E to reinforce its electrification message and to bring technology from the track to the road.” With this programme, the French automaker proves that passion and emotion still have a place in the electric era. The project will also serve to motivate its employees, dealers, and fans — rekindling the spirit that once defined Citroën in rallying.

Citroën’s DNA Meets the Electric Future

Unlike Maserati, Citroën naturally fits the Formula E profile. Its accessible, people-oriented image makes it an ideal representative for a competition built around innovation and city racing. “We wanted a brand with electric DNA and emotional connection to the fans — Citroën fits perfectly,” said Jeff Dodds, CEO of Formula E.

According to Federico Goyret, Citroën’s Senior Vice President of Marketing and Communication, the timing couldn’t be better: “Our biggest commercial challenge as a brand is electrification. Formula E is the perfect platform to showcase our electric technology and strengthen our global image.”

An Electric Future with Racing Spirit

Citroën’s entry into Formula E symbolises a blend of strategy and emotion. Stellantis maintains two key electric teams in the championship, while Citroën reclaims its place among motorsport’s elite — modernised for a new generation. A comeback that’s logical, passionate, and unmistakably French, true to the timeless spirit of the double chevron.