Tesla has increased the price of its two cheapest Cybertruck versions by $5,000, pushing the base model to $77,235 with no apparent mechanical or equipment upgrades.

Tesla has raised the price of the Cybertruck by $5,000, making the controversial electric pickup even more expensive to enter.

The increase affects both of the two lower Cybertruck trims, while the range-topping Cyberbeast remains unchanged.

Cybertruck now starts at $77,235

The Dual Motor All-Wheel Drive model now starts at $77,235, up from $72,235.

The Premium All-Wheel Drive version also received a $5,000 increase, moving from $82,235 to $87,235.

Tesla has increased the Cybertruck Dual Motor AWD price to $77,235.

The top-of-the-line Cyberbeast remains priced at $102,235.

Tesla did not issue a formal announcement explaining the increase. Instead, the new prices appeared in the company’s online configurator.

There are also no obvious changes to the powertrain, equipment, or features of the affected models.

That means buyers are paying more without receiving an apparent increase in performance or standard equipment.

The Cybertruck is far more expensive than originally promised

The latest increase is another step away from the prices Tesla originally promised for the Cybertruck.

When the pickup was unveiled in 2019, Tesla said the single-motor rear-wheel-drive version would start at $39,000, while the dual-motor AWD model would begin at $49,000.

The Cybertruck is now dramatically more expensive than the prices Tesla announced when it debuted in 2019.

Those prices never became reality.

When Tesla eventually launched a single-motor Long Range model in 2025, its starting price was $71,985. That version remained available for only a few months.

Tesla then introduced a new base dual-motor model in February with a $62,235 starting price.

That figure lasted just 10 days before increasing to $72,235.

Now, another $5,000 increase has pushed the entry point even higher.

Cybertruck faces a tougher sales challenge

The rising price comes at a difficult time for the Cybertruck.

Tesla CEO Elon Musk previously said the company could eventually sell 250,000 to 500,000 Cybertrucks annually once production reached full capacity.

Three years after deliveries began, however, sales have still not reached an estimated 100,000 units.

Tesla has struggled to match its original Cybertruck sales expectations as the pickup becomes increasingly expensive.

The latest price increase could make it even harder for Tesla to expand demand.

The Cybertruck now starts at more than $77,000, placing it far above the original price target and limiting its appeal to buyers who may already have numerous electric and gasoline-powered pickup alternatives.

For the Tesla Cybertruck, the latest $5,000 increase is another reminder of how far the production truck has moved from the pricing strategy announced when the vehicle was first revealed.

Mitsubishi plans to return to the U.S. pickup market with a Nissan-built truck as part of its Momentum 2030 strategy, although key details remain unconfirmed.

Mitsubishi is preparing to return to the U.S. pickup market, and Nissan is expected to provide the foundation for the new truck.

The pickup appears in Mitsubishi’s Momentum 2030 roadmap presented to dealers, but the company has not yet confirmed its name, specifications, size, or production timeline.

Nissan Could Build Mitsubishi’s New Pickup

Mitsubishi has not officially revealed what platform the truck will use.

However, early design material shows a boxy pickup with split LED headlights, giving it a different appearance from Mitsubishi’s current SUV lineup.

Early Mitsubishi design material shows a boxy pickup with split LED headlights.

Mitsubishi has also not confirmed whether the truck will compete in the midsize or full-size segment.

The Nissan connection could simplify development.

Nissan already produces and sells the Frontier in the United States, giving Mitsubishi access to established pickup technology instead of developing an entirely new truck from the ground up.

A connection to the Nissan Frontier or Navara has been suggested, but Mitsubishi has not confirmed which Nissan architecture will underpin the pickup.

The Truck Is Part of a Larger Mitsubishi Strategy

The pickup is one of several new models planned for Mitsubishi’s North American lineup.

The Eclipse Sportback EV, which uses Nissan technology and is based on the next-generation Leaf, is scheduled to arrive at U.S. and Canadian dealerships during the second half of 2026.

The Eclipse Sportback EV will be one of Mitsubishi’s first major additions to its U.S. lineup under the Momentum 2030 strategy.

A more rugged Outlander variant is then expected in the first quarter of 2027.

The pickup is planned to follow those launches, although Mitsubishi has not announced a specific date.

Together, the new vehicles would expand Mitsubishi’s current U.S. lineup beyond the Outlander Sport, Eclipse Cross, Outlander, and Outlander PHEV.

Mitsubishi Is Expanding Its Alliance-Based Lineup

Momentum 2030 calls for Mitsubishi to strengthen its U.S. presence through electrification, new products, retail improvements, and dealer-network expansion.

Using Nissan hardware allows Mitsubishi to accelerate that product expansion while maintaining its own exterior design and brand identity.

The Nissan partnership gives Mitsubishi a faster path to expanding its U.S. vehicle lineup.

Mitsubishi is also preparing another major product outside the pickup program.

The next Pajero, historically known as the Montero in North America, is scheduled for a world premiere on September 2.

However, Mitsubishi’s materials treat the Pajero and the potential U.S. pickup as separate projects.

The Pajero is expected to serve as a ladder-frame flagship SUV, while the Nissan-built pickup would form part of Mitsubishi’s broader North American product expansion.

For now, the Mitsubishi pickup truck remains an early-stage program, but its inclusion in Momentum 2030 signals that Mitsubishi is serious about returning to a segment it has not competed in directly in the U.S. for years.

Hyundai is developing a new high-volume performance lineup that will sit below the N range and combine more accessible pricing with hardware borrowed from its sportiest models.

Hyundai is preparing a new family of more affordable performance cars that will sit between its full N models and the less powerful N Line range.

The announcement came during Hyundai’s CEO Investor Day, where the company outlined plans for a new “high-volume performance” lineup aimed at bringing more driving excitement to a wider group of buyers.

The first model is scheduled to arrive in 2030.

A New Performance Class for Hyundai

The upcoming models are expected to borrow hardware from Hyundai’s existing N cars while maintaining a lower price.

Hyundai specifically mentioned sharing powertrains and other performance hardware with the N range. The company has not yet confirmed whether the new lineup will include gasoline engines, electric motors, or both.

Hyundai plans to create a new performance lineup positioned between its N and N Line models.

The new family will also receive its own name, although Hyundai has not revealed what that branding will be.

The strategy appears similar to the approach used by premium automakers with their intermediate performance models.

Audi uses S, BMW offers M Performance, and Mercedes-Benz has positioned certain AMG models below its most extreme variants.

Hyundai could adopt a similar structure for its mainstream lineup.

N Models Are Still the Performance Flagships

Hyundai currently offers five full N models: the i20 N, i30 N, Elantra N, Ioniq 5 N, and Ioniq 6 N.

Together, those models sold around 20,000 units in 2025.

Hyundai’s existing N lineup remains focused on high-performance models, while the new range will target a much larger audience.

The recently revealed 2027 Elantra is also expected to receive an N version, potentially with a larger engine.

At the other end of Hyundai’s performance range are approximately 12 N Line models.

Those vehicles focus mainly on styling rather than major mechanical upgrades. Hyundai sold around 161,000 N Line models in 2025, showing the much larger market for sporty-looking vehicles without full performance hardware.

The New Models Will Focus on Everyday Driving

The new performance lineup is expected to provide a middle ground between the two existing approaches.

Instead of matching the extreme performance of the N cars, Hyundai says these vehicles will have a stronger focus on road use.

The new Hyundai performance models will emphasize everyday road driving while borrowing technology from the N range.

That could mean more accessible pricing, easier daily usability, and selected performance upgrades without the cost or intensity of a full N model.

Hyundai plans to launch the first vehicle from this new family in 2030.

The new lineup could therefore give the company a broader performance portfolio, allowing buyers who want more than an N Line but cannot justify an N model to step into a more affordable enthusiast-oriented vehicle.