Alfa Romeo and Maserati Unite for Ultra-Exclusive ‘Few Off’ Creations

A groundbreaking collaboration that elevates Italian automotive craftsmanship to unprecedented levels.

Alfa Romeo and Maserati have launched Bottegafuoriserie, described as a “new hub of automotive excellence.” This initiative goes beyond a single product or location. It aims to become the home of Italy’s most iconic automotive interpretations. The project focuses on limited production models, inspired by legendary vehicles such as the Alfa Romeo 33 Stradale and Maserati MCXtrema. These creations are designed to evoke emotion and push automotive boundaries.

Customization at the Highest Level

The initiative also offers a Fuoriserie personalization service. Clients can create unique vehicles that reflect their tastes. A dedicated design team explores new creative possibilities while staying true to the brands’ aesthetic codes. This service transforms mass-produced cars into bespoke masterpieces. Customers can visit any global dealership and design a car that combines artistry, performance, and individuality.

Preserving Heritage, Reimagining Icons

Bottegafuoriserie preserves the heritage of Alfa Romeo and Maserati. Services include restoration and certification of classic vehicles. This work is supported by the Alfa Romeo Museum and the Umberto Panini Maserati Collection. The initiative also offers modern interpretations of iconic models. Sustainable technologies and bespoke details are added without losing the original spirit. Some former icons may return in a contemporary form.

Racing Knowledge Meets Super Sports Cars

Motorsport expertise plays a central role through Maserati Corse. Knowledge from racing transfers to ultra-high-performance road cars. This ensures every vehicle benefits from cutting-edge engineering and race-proven performance. The result is a unique driving experience. Italian craftsmanship and precision remain at the core of each car.

A New Era for Alfa Romeo and Maserati

According to Alfa Romeo CEO and Maserati COO Santo Ficili, Bottegafuoriserie marks a new era for both brands. It demonstrates the power of Italian creativity, engineering, and artistry. Ficili described the project as the first milestone in a broader transformation. Heritage, innovation, and exclusivity are merged into a single visionary program. Alfa Romeo and Maserati are now ready to shape the future of luxury and performance.