Hyundai Atlanta Braves Partnership Extended Through 2029

Hyundai has extended its Atlanta Braves partnership through 2029, keeping a major presence at Truist Park while expanding its community commitment in Georgia.

Hyundai and the Braves will remain partners through 2029

Hyundai is extending its long-running relationship with the Atlanta Braves through the 2029 MLB season. The agreement continues a partnership that began in 2014 and has covered the team’s entire time at Truist Park and The Battery Atlanta.

The announcement was made on September 21, 2026, by Hyundai Motor America. The renewed agreement will keep the automaker visible at the ballpark while giving fans more Hyundai-sponsored experiences throughout the season.

Hyundai has maintained prominent branding at Truist Park as part of its long-term Braves partnership.

The deal includes prominent signage at Truist Park. Hyundai will continue to have placements on the left-field outfield wall. Additional signage will remain behind the visitors’ dugout.

That visibility reaches both people inside the stadium and fans watching games on television. It gives Hyundai a consistent presence throughout the Braves’ home schedule.

The automaker will also continue as a presenting sponsor of Braves Radio Network Sunday broadcasts. Those broadcasts reach 170 markets across eight states. Hyundai will also remain involved with BravesVision, the team’s television network.

Alumni Sunday keeps fans at the center

Another key part of the renewed agreement is Alumni Sunday presented by Hyundai. The event takes place before every Sunday home game at the Georgia Power Pavilion in The Battery Atlanta.

Fans can meet former Braves players and receive free autographs. This gives Hyundai another way to connect its brand with the team’s supporters beyond traditional stadium advertising.

The program is designed around direct fan interaction. As a result, the partnership extends into the wider game-day experience surrounding Truist Park.

Hyundai has also used vehicle activations around The Battery Atlanta to connect with Braves fans.

The renewed partnership also includes a strong community element. Since 2019, Hyundai Hope on Wheels has worked with Children’s Healthcare of Atlanta during Braves home games.

The initiative gives a pediatric patient the opportunity to throw a ceremonial first pitch. Hyundai says the program builds on more than $7.2 million in support for pediatric cancer research and care at Children’s Healthcare of Atlanta since 2005.

That work is supported by Hyundai Motor America and its network of more than 855 U.S. dealers. The program therefore links the Braves partnership with a broader effort focused on communities across the country.

Georgia plays a bigger role in Hyundai’s U.S. strategy

The partnership also reflects Hyundai’s expanding presence in Georgia. The company is investing heavily in manufacturing and other operations in the state.

A major part of that strategy is the Hyundai Motor Group Metaplant America near Savannah. Hyundai says the facility represents a $7.59 billion investment and will have the capacity to produce up to 500,000 vehicles when it reaches full capacity.

The company also says the plant is expected to create more than 8,500 direct jobs on site. Hyundai has further cited a Center for Automotive Research study that projects nearly 40,000 direct and indirect jobs and $4.6 billion in annual individual earnings from the company’s Georgia investments.

Truist Park is the main venue for Hyundai’s ongoing Atlanta Braves partnership.

Hyundai’s commitment to Georgia extends beyond manufacturing. The company also supports programs involving child safety, STEM education, sustainability and pediatric cancer research.

At the same time, the Braves agreement forms part of Hyundai’s wider U.S. sports strategy. The automaker says its live-sports activities also include professional football, college basketball and the FIFA World Cup.

For Hyundai, the Atlanta Braves relationship is therefore more than stadium advertising. It combines brand visibility, fan engagement and community programs in one of the company’s most important U.S. markets.

The Hyundai Braves partnership will continue through the 2029 season, keeping the automaker connected to Truist Park, The Battery Atlanta and the wider Georgia community.