2027 Subaru Impreza Starts at $24,595 in the U.S.

The 2027 Subaru Impreza starts at $24,595 in the U.S., bringing back a lower-priced base trim while making a 180-hp engine standard across the lineup.

Subaru cuts the Impreza’s starting price

Subaru has announced pricing for the 2027 Impreza in the United States.

The hatchback will start at $24,595 MSRP, which is $2,000 below the 2026 Impreza’s entry price. Subaru says this makes the new model the most affordable all-wheel-drive compact car on sale in the U.S.

The change also reshapes the lineup.

For 2027, Subaru will offer just two trims: Base and RS. The previous Sport trim is gone. The new Base model creates a lower entry point for buyers who want the Impreza’s standard all-wheel-drive system without moving to the more expensive RS.

The price reduction comes with an important powertrain change.

Both 2027 trims now use a 2.5-liter SUBARU BOXER four-cylinder producing 180 horsepower. The engine works with a Lineartronic CVT and Subaru Symmetrical All-Wheel Drive.

That means the new Base version gets the same engine output as the outgoing RS.

The 2.5-liter Boxer becomes standard

The 2027 Impreza’s 2.5-liter engine produces 180 horsepower.

Subaru also equips both trims with steering-wheel paddle shifters and an 8-speed manual mode. The system provides preset ratios through the CVT.

Dual-mode SI-Drive is also standard. Drivers can choose between Intelligent and Sport settings.

This gives the 2027 lineup a simpler structure.

Instead of separating the trims with different engines, Subaru now uses the same 180-hp powertrain across the range. The RS adds equipment, styling and technology rather than more power.

The simplified lineup also focuses on everyday practicality.

The Impreza offers 20.4 cubic feet of cargo space with the rear seats upright. Folding those seats expands the cargo area to 56.0 cubic feet.

That keeps the hatchback useful for daily driving and longer trips.

Subaru has also revised some interior materials for 2027. The changes include updated stitching on the center console and revised door-panel materials.

What comes standard on the $24,595 Base?

The new Base trim is not simply a stripped-down model.

It includes 17-inch dark gray alloy wheels, EyeSight Driver Assist Technology, Keyless Access with Push-Button Start, Apple CarPlay and Android Auto compatibility, and dual-zone automatic climate control.

The cabin also uses durable Tricot cloth upholstery.

Subaru gives the Base model dual 7.0-inch multimedia touchscreens. One handles infotainment, while the other can be used for climate controls and vehicle functions.

USB-A and USB-C ports are also standard.

EyeSight remains standard

Subaru continues to make its EyeSight Driver Assist Technology standard.

The system includes Pre-Collision Braking, Lane Departure and Sway Warning, Lane Keep Assist, Advanced Adaptive Cruise Control with Lane Centering and Emergency Stop Assist.

LED steering-responsive headlights are also standard.

The Base model therefore combines the lower starting price with a substantial amount of standard safety equipment.

The Impreza RS keeps its $29,495 MSRP

The 2027 Subaru Impreza RS returns at $29,495 MSRP.

That is the same MSRP as the outgoing RS. The big difference is that the Base model now sits below it at $24,595.

The RS adds several visual upgrades.

These include 18-inch dark gray alloy wheels, black RS cloth upholstery, fog lights and a Crystal Black Silica roof spoiler.

The RS also receives a larger 11.6-inch multimedia system.

Wireless Apple CarPlay and Android Auto are standard. Subaru also adds an upgraded wireless smartphone charger for 2027.

MySubaru Connected Companion services are included with a five-year trial.

The system adds features such as SOS Emergency, Advanced Collision Notification and Vehicle Condition Check. A Companion+ plan can add remote engine start, remote lock and unlock, curfew alerts and boundary alerts.

The RS also adds more all-weather equipment

The RS comes standard with Subaru’s all-weather package.

It includes heated front seats, heated mirrors and a windshield wiper de-icer. Blind-Spot Detection with Rear Cross-Traffic Alert and Emergency Lane Keep Assist are also added.

An optional package costs $2,070.

It combines a 10-speaker Harman Kardon audio system, a power moonroof and a 10-way power-adjustable driver’s seat with lumbar support.

Premium paint is also available.

Citron Yellow Pearl costs $395, while the other exterior colors include Crystal Black Silica, Crystal White Pearl, Ice Silver Metallic, Magnetite Gray Metallic, Sapphire Blue Pearl and the new Ignition Red.

The 2027 Impreza arrives late this year

Subaru says the 2027 Impreza will reach U.S. retailers in late 2026.

The car is assembled in Gunma, Japan, and destination and delivery charges are separate from the advertised MSRP. Subaru lists a $1,245 destination charge for most states, with a higher charge for Alaska.

2027 Subaru Impreza	MSRP
Impreza Base	$24,595
Impreza RS	$29,495
RS Option Package	+$2,070
Citron Yellow Pearl	+$395

The result is a significantly simpler 2027 lineup.

The 2027 Subaru Impreza starts at $24,595, uses a 180-hp 2.5-liter Boxer engine across both trims and keeps Symmetrical All-Wheel Drive standard. Subaru will begin sending the new hatchback to U.S. retailers later in 2026.