Ram Rampage Surpasses 50,000 Units Sold, Cementing Its Success in Brazil

The Ram Rampage, the brand’s first pickup produced outside North America, becomes a benchmark in the compact mid-size pickup segment with over 50,000 units sold.

An Unprecedented Regional Success

Since its launch, the Ram Rampage has set a milestone for the brand in Brazil, surpassing 50,000 units sold. This model, developed outside North America, not only strengthens Ram’s presence in the Brazilian market but also positions the Rampage as a benchmark in the compact mid-size pickup segment, reinforcing the brand’s regional expansion strategy.

Powerful and Versatile Engines

The Rampage offers two powertrain options: the 2.2-liter turbo diesel with 200 hp and 45.8 kgm of torque, and the 2.0-liter Hurricane 4 Turbo gasoline engine with 272 hp and 40.7 kgm of torque. Both engines are paired with a nine-speed automatic transmission and all-wheel drive, ensuring a blend of performance, efficiency, and versatility for different driving conditions and terrains.

State-of-the-Art Safety Features

In its latest evolution, the Rebel, Laramie, and R/T trims come standard with Level 2 Advanced Driver Assistance Systems (ADAS), including adaptive cruise control, lane keeping assist, and autonomous emergency braking, enhancing active safety and driving comfort on the road.

Special Editions That Boost Prestige

The Rampage has also stood out through limited editions, emphasizing its exclusive character. The 2024 Rebel Ignition Edition, inspired by the Ram 1500 TRX Ignition Edition, featured Ignition Orange paint and only 150 units produced. More recently, the R/T NFL Edition, born from a partnership with the National Football League, offered 300 special units, establishing Ram as the official NFL sponsor in Brazil.

Consolidating Success and Future Outlook

With these figures and strategies, the Ram Rampage not only demonstrates its popularity in the Brazilian market but also strengthens its position within Ram’s regional portfolio, proving that a combination of performance, safety, and exclusivity is the key to winning over compact mid-size pickup buyers.