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Toyota EV Sales More Than Double in the U.S. in 2026
Toyota EV Sales 2026 have surged by 136% in the United States, making the Japanese automaker one of the fastest-growing electric vehicle brands this year. *
Toyota is rapidly gaining momentum in the U.S. electric vehicle market after years of taking a cautious approach to battery-powered models. During the first six months of 2026, the automaker sold 21,855 electric vehicles, more than doubling its EV sales compared with the same period last year and moving into the top tier of EV manufacturers in America.
The strong performance comes as several competing brands scale back their electric vehicle strategies, allowing Toyota to capture a larger share of the growing EV market.

Toyota more than doubled its U.S. electric vehicle sales during the first half of 2026.
Toyota expands its EV lineup
Toyota’s impressive sales growth has been fueled by the expansion of its electric vehicle portfolio.
The automaker now offers:
- Toyota bZ
- Toyota C-HR EV
- Toyota bZ Woodland
The Toyota bZ remains the brand’s best-selling electric model, accounting for 17,553 deliveries during the first half of the year. Meanwhile, the newly launched Toyota C-HR EV contributed more than 3,700 sales, while the new bZ Woodland added additional volume to the lineup.
Toyota has also improved the bZ with increased driving range and faster charging capabilities, making it more competitive in today’s EV market.

The Toyota bZ continues to lead the company’s growing electric vehicle lineup.
Toyota climbs the U.S. EV rankings
Just one year ago, Toyota ranked behind several major competitors in U.S. EV sales.
Now, according to industry sales data, the company has moved ahead of brands including:
- Volkswagen
- Rivian
- Nissan
- Kia
- Honda
- GMC
- Ford
- Cadillac
- BMW
- Audi
The rapid improvement reflects Toyota’s strategy of expanding its electric lineup while continuing to invest across multiple powertrain technologies.
Toyota grows while rivals reduce EV production
Toyota’s success comes during a period of slowing demand for electric vehicles across parts of the U.S. market.
Several automakers have recently reduced or discontinued EV programs, while Toyota continues adding new models and improving existing ones.
Rather than aggressively pursuing volume at any cost, Toyota has focused on gradually expanding its EV portfolio while maintaining its leadership in hybrid vehicles.

Toyota continues expanding its electric vehicle lineup across multiple segments.
Toyota’s EV strategy is paying off
The strong results suggest Toyota’s measured approach to electrification is beginning to deliver meaningful growth.
With EV sales increasing by 136% in just one year, the company has established itself as one of the fastest-growing electric vehicle brands in the United States. As additional models reach dealerships and Toyota continues improving battery technology, the automaker appears well positioned to strengthen its presence in the increasingly competitive EV market.
NOW TRENDING
Slate EV Truck Adds Crayola Colors With New Wraps
Slate Auto partnered with Crayola to offer colorful wrap options for its affordable electric pickup and SUV.
Slate Auto is giving buyers a fun new way to personalize its affordable electric pickup and SUV through a partnership with Crayola. The collaboration introduces five colorful wraps inspired by the iconic crayon brand, bringing more personality to the company’s minimalist electric vehicles.
Designed to keep costs low, the Slate EV Truck and SUV leave the factory without traditional paint, allowing customers to choose from a growing catalog of vinyl wraps instead.

Slate Auto partnered with Crayola to introduce colorful wraps for its electric truck and SUV.
Five classic Crayola colors join the Slate lineup
The new collaboration adds five exterior colors inspired by Crayola’s famous crayons:
- Cerulean (Blue)
- Dandelion (Yellow)
- Fern (Green)
- Jersey Tomato (Orange)
- Razzmatazz (Pink)
Customers can also purchase matching decals and key fob covers that coordinate with their selected wrap, creating a unique look for the compact electric pickup.
The Crayola Edition wraps are priced at $1,549.99, while Slate continues offering standard wraps starting at $499.99 and premium finishes for $669.99.

Buyers can choose from five official Crayola-inspired colors for the Slate EV Truck.
A low-cost EV with endless customization Ç
The Slate EV Truck starts at $25,950 (before destination charges), while the SUV version begins at $29,950, making them among the most affordable electric vehicles expected to reach the U.S. market.
Because the vehicles leave the factory with an unfinished exterior, owners can easily install wraps themselves or choose professional installation. Slate also plans to expand its catalog through collaborations with additional artists and brands, giving customers even more customization options in the future.

Slate plans to expand its lineup of wraps through future collaborations with brands and artists.
The Crayola partnership is one of the first major collaborations announced by Slate Auto, highlighting the company’s strategy of offering personalization instead of expensive factory paint. As the startup prepares to launch its electric pickup and SUV, customizable wraps could become one of the brand’s biggest selling points for buyers looking for an affordable EV that stands out from the crowd.
NOW TRENDING
Maserati Debuts New Models at Goodwood 2026
Maserati unveiled its updated lineup and introduced the Project GT4 at the 2026 Goodwood Festival of Speed.
Maserati made a strong statement at the 2026 Goodwood Festival of Speed by unveiling its refreshed GranTurismo, GranCabrio and Grecale lineup while introducing the all-new Project GT4 race car. The Italian automaker also showcased several of its most exclusive supercars during one of the world’s biggest automotive events.
The updated models strengthen Maserati’s luxury performance portfolio while highlighting the brand’s continued commitment to combining Italian craftsmanship, advanced engineering and motorsport technology.

Maserati debuted the new GranTurismo, GranCabrio and Grecale at the 2026 Goodwood Festival of Speed.
New GranTurismo, GranCabrio and Grecale headline Maserati’s lineup
The refreshed GranTurismo, GranCabrio and Grecale Trofeo made their public debut wearing exclusive Fuoriserie finishes created specifically for Goodwood.
Beyond their updated styling, the GranTurismo and GranCabrio continue to feature Maserati’s 3.0-liter twin-turbo Nettuno V6, producing up to 590 horsepower and 650 Nm of torque. The performance grand tourers also retain standard all-wheel drive and adaptive air suspension, combining everyday comfort with high-performance driving.
The Grecale Trofeo remains the brand’s flagship luxury SUV, offering Formula 1-inspired engine technology, premium materials and a driver-focused interior.

The updated Maserati lineup features revised styling, premium interiors and the powerful Nettuno V6 engine.
Project GT4 previews Maserati’s racing future
The biggest surprise of Maserati’s appearance at Goodwood was the world premiere of the Project GT4, a purpose-built race car developed by Maserati Corse using the new GranTurismo platform.
Designed for the growing GT4 racing category, the project features the twin-turbo Nettuno V6, rear-wheel drive, adjustable racing suspension, extensive weight reduction and a competition-focused cockpit. Maserati plans to introduce the production race car in 2028, using the experience gained from the successful GT2 program.
The brand also unveiled a special “100 Trident” livery celebrating the 100th anniversary of the iconic Maserati Trident logo.

The new Maserati Project GT4 previews the brand’s return to GT4 racing.
Supercars conquer the Goodwood Hillclimb
Maserati also brought some of its most exclusive models to the famous Goodwood Hillclimb, including the MCPURA Cielo, GT2 Stradale and the track-only MCXtrema.
The limited-production MCXtrema, powered by a 740-horsepower version of the Nettuno V6, represented the most extreme vehicle in the brand’s lineup. Meanwhile, the GT2 Stradale demonstrated how Maserati continues transferring racing technology directly to its road cars.
With an updated production lineup and ambitious motorsport projects, Maserati used the 2026 Goodwood Festival of Speed to showcase the future direction of the Trident brand while reinforcing its performance heritage.
RACING
F1 Engine Rules Change for 2027 and 2028
Formula 1 teams will be allowed to use additional power unit components in 2027 and 2028 under the FIA’s updated engine regulations.
The FIA has approved another important update to the Formula 1 regulations, allowing teams to use additional power unit components during the 2027 and 2028 seasons as the sport transitions to its next-generation hybrid engines.
The change is designed to give manufacturers and teams greater flexibility during the introduction of the new power unit regulations, while also helping improve reliability as Formula 1 enters a new technical era.

Formula 1 teams will receive greater flexibility under the FIA’s revised engine regulations.
Teams will be allowed to use more engine components
Under the revised regulations, Formula 1 teams will be permitted to use:
- Four internal combustion engines
- Four turbochargers
- Four exhaust systems
- Three MGU-K units
- Three battery packs
- Three electronic control units
Originally, the FIA planned to reduce the number of available power unit components beginning in 2027. However, the latest revision extends the additional allocation introduced for 2026 into both the 2027 and 2028 seasons.

The updated regulations increase the number of engine components available during each season.
The new rules will improve reliability and strategy
The additional components will give teams greater flexibility when managing engine rotations throughout the championship, particularly as manufacturers continue developing the new hybrid power units.
The updated regulations also allow teams to introduce reliability improvements and performance upgrades without immediately risking grid penalties. As Formula 1 moves toward its planned 60/40 power split between the internal combustion engine and electric power, managing power unit durability will become even more important.

The revised engine regulations are expected to help teams manage reliability throughout the 2027 and 2028 seasons.
With Formula 1 preparing for one of the biggest technical changes in recent years, the FIA’s decision provides manufacturers with additional room to develop and optimize their new power units. The extra flexibility should help teams balance performance, reliability and long-term development as the next generation of Formula 1 engines makes its debut.
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