Ram’s First SUV Is Coming in 2028: Power, Identity, and an Electric Version on the Way

The American brand Ram, known for its powerful pickups and vans, is preparing to enter the premium SUV segment with a model that blends performance, technology, and bold design—without losing its unmistakable toughness.

After more than a decade leading the U.S. market for pickups and commercial vehicles, Ram is taking a bold leap into new territory. The company has officially confirmed that its first-ever SUV will debut in 2028, marking a strategic expansion designed to position the brand against established players in the SUV arena. The upcoming model will feature both traditional gasoline engines and an extended-range electric version, offering improved efficiency while maintaining Ram’s hallmark power and reliability.

A true Ram SUV powered by Stellantis innovation

According to Automotive News, Stellantis CEO Antonio Filosa revealed that Ram’s future SUV will share its platform and components with the next-generation Dodge Durango, yet it will maintain a distinctive identity through exclusive styling, features, and a driving experience that sets it apart. The brand’s goal is clear: to merge rugged strength, premium comfort, and advanced technology, creating a vehicle that feels authentically Ram but ready for the electrified era.

Passion, performance, and a deep connection with drivers

Over the years, Ram has built a unique emotional bond with its community—a connection rooted in performance, design, and driving emotion rather than just efficiency. The return of the legendary HEMI V8 proved that Ram’s followers value experience and power above all. This mindset perfectly supports the launch of a new SUV that maintains the brand’s spirit of performance and confidence, while appealing to a broader, more versatile audience looking for a powerful and stylish utility vehicle.

Reviving a classic name: the return of “Ramcharger”?

Industry insiders are already speculating that Ram might revive the iconic “Ramcharger” name, a model that became one of the brand’s most memorable SUVs during the 1980s and 1990s. Bringing back such a historic badge could be a brilliant strategy—blending nostalgia with innovation to attract both loyal enthusiasts and new customers who want a distinctive, character-driven SUV within the Stellantis family.

A strong vision for the future

With this ambitious project, Ram is showing that its vision for the future is about evolution, not reinvention. The upcoming SUV promises more technology, more comfort, and greater versatility, while preserving the toughness that made the brand legendary. If one thing is clear, it’s that by 2028, Ram won’t just build pickups—it will redefine the SUV segment with the same American strength and personality that define its DNA.