New BMW 3 Series 50 Jahre Edition: Luxury, Tech and Sportiness — Without Being an SUV

To celebrate 50 years of its most iconic sedan, BMW launches a special edition packed with features, exclusive details, and pure driving DNA. It’s not an SUV — and that’s part of the appeal.

A legendary sedan that refuses to disappear

The BMW 3 Series needs no introduction. Over the past five decades, it has established itself as a benchmark in the premium sedan segment, combining sportiness, comfort, and cutting-edge technology. In a market increasingly dominated by SUVs, this special “50 Jahre Edition” proves that the true spirit of driving lives on in saloon form, with no need to raise the ride height.

Rivals like the Audi A5, Mercedes-Benz C-Class and Volkswagen Passat are in its sights, in a segment where models like the Jaguar XE, Volvo S60 and Peugeot 508 have already said their goodbyes.

Exterior and interior design with exclusive M touches

This anniversary edition stands out thanks to a host of unique styling cues: a palette of 19 exterior colours, M Shadow Line headlights and trim, exclusive 50 Jahre badging, and 19-inch M alloy wheels paired with red M Sport brake calipers.

Inside, it features the Harman Kardon surround sound system, carbon-style trim, a ‘CraftedClarity’ crystal gear selector, Vernasca leather upholstery, and edition-specific door sill plates, turning the cabin into a space that’s both luxurious and cutting-edge.

Top-tier technology for a true premium experience

The new 3 Series 50 Jahre Edition comes with everything you’d expect from a high-spec BMW in 2025: BMW Live Cockpit Professional with Head-up Display, 360º camera system, assisted parking, adaptive LED headlights, and even a semi-autonomous driving system capable of operating up to 210 km/h.

It also includes a drive recorder, ideal for safety purposes or for petrolheads looking to relive their favourite corners on the track.

Driving dynamics worthy of its legendary name

This is still very much a BMW: the M Adaptive Suspension is tuned for demanding drivers who crave precision, grip and genuine feel behind the wheel. No artificial sensations here — the 3 Series remains a sedan built for those who love to drive, available with rear-wheel drive or xDrive depending on the variant.

Available now… but not in every market

The international rollout has already begun, with markets like Turkey among the first to receive it — although local tax structures result in inflated pricing. There’s no official word yet on availability in Spain, but it’s likely that BMW will release a limited number of units in select European countries. If you’re looking for a fully equipped, distinctive sedan with soul, this 50 Jahre Edition might be your last ticket to real driving pleasure.