New Honda WR-V 2026: The Compact SUV Debuting in October That Aims to Reshape Its Segment

The Japanese brand is preparing one of its most anticipated launches for South America with a completely redesigned model that will take center stage at the São Paulo Motor Show.

Honda is gearing up to unveil the new WR-V 2026, a compact SUV built in Brazil that will play a key role in the brand’s regional lineup. Its official debut is scheduled for October 17, making it one of the stars of the São Paulo Motor Show, which opens in November. With this new generation, the Japanese automaker aims to strengthen its position in one of the most competitive segments of the South American market.

A radical transformation: from Fit-based to a true standalone SUV

Honda Brazil’s strategy will leverage the promotional period leading up to Black Friday to maximize the model’s impact. Unlike its predecessor, the new WR-V is no longer an “adventurous” version of the Fit, but a fully independent SUV positioned below the HR-V. It will be produced at the Itirapina plant and will play a role similar to Volkswagen’s T-Cross and Nivus, completing Honda’s B-SUV lineup.

Measuring 4,312 mm in length, 1,790 mm in width and 1,650 mm in height, with a 2,650 mm wheelbase, the new WR-V is noticeably larger than its predecessor. It also features 220 mm of ground clearance and a 458-liter trunk, one of the largest in its class—addressing one of the major shortcomings of the previous model. Its design follows the WR-V already sold in Asian markets, with authentic SUV proportions and a more robust aesthetic, fully aligned with the brand’s latest global design language.

Two versions at launch and a hybrid on the horizon

At launch, the new WR-V 2026 will be available in two trims: EX and EXL, both powered by a naturally aspirated 1.5-liter direct-injection engine, the same unit found in Brazil’s City Hatchback and Sedan. This engine produces 126 hp and 155 Nm of torque, paired exclusively with a CVT automatic transmission, with no manual option. Later on, a Touring version with additional equipment and a hybrid variant are expected to join the range — the latter would mark Honda’s first regionally produced hybrid vehicle.

In terms of competition, the new WR-V will face off against models such as the Volkswagen T-Cross, Renault Kardian, Fiat Pulse, Nissan Kicks Play, and the long-delayed Toyota Yaris Cross. With this launch, Honda strengthens its strategy in South America, betting on a modern, versatile product tailored to the preferences of regional drivers.