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Kia Sets an All-Time U.S. Sales Record in August
Kia America sold 83,793 vehicles in August, setting a new monthly sales record as hybrid and electrified models delivered major gains.
Kia America delivered its best month ever in August 2026.
The automaker sold 83,793 vehicles, up 1% from August 2025 and enough to set a new all-time monthly sales record.
Retail sales also reached a record for August at 77,984 units.
Hybrid Sales Nearly Double
Kia’s electrified lineup was a major driver of the record result.
Hybrid sales jumped 99% year over year, while total electrified vehicle sales increased 36%.

Kia sold a record 83,793 vehicles in August, with hybrid models driving a major portion of the growth.
For the first eight months of 2026, Kia sold 590,377 vehicles, an all-time high and a 3% increase from the same period last year.
Retail sales also climbed 3% to 543,085 units.
Six Models Set August Records
Six major Kia nameplates achieved their best-ever August sales.
The Seltos led the growth with a 53% increase, while Carnival sales climbed 13%.
K4 sales rose 7%, while Telluride, Sportage, and K5 each increased 4%.

The Seltos, Sportage, Telluride, Carnival, K4, and K5 all posted record August sales.
Several hybrid models also reached new August records.
Sportage Hybrid sales increased 40%, Sorento Hybrid rose 22%, and Carnival Hybrid gained 15%.
The Sportage was Kia’s strongest seller in August with 18,723 units, followed by the Telluride with 12,693 and the K4 with 12,881.
EV3 Expands Kia’s Electric Lineup
Kia also announced pricing for the new 2027 EV3, which starts at $29,890 before destination.
The compact electric SUV offers up to an EPA-estimated 321 miles of range, depending on configuration.

The 2027 Kia EV3 starts at $29,890 and offers up to 321 miles of EPA-estimated range.
Kia also announced pricing for the 2027 Sportage and refreshed Niro.
The new Niro starts at $29,890 and will be offered exclusively as a hybrid, while the gas-powered Sportage starts at $28,990.
With record overall sales and rapidly growing hybrid demand, Kia August 2026 sales show strong momentum heading into the final months of the year.
NOW TRENDING
Tesla Cybercab Puts U.S. Regulations to the Test
Tesla has started paid Cybercab robotaxi rides in Texas, but the steering-wheel-free EV is already facing scrutiny from federal safety regulators.
The launch is also putting the company in uncharted regulatory territory.
The two-seat Cybercab has no steering wheel, pedals, or conventional mirrors, raising questions about whether it complies with existing U.S. vehicle safety standards.
NHTSA Opens an Audit
Just hours after Tesla’s Austin rollout event, the National Highway Traffic Safety Administration (NHTSA) opened an audit covering around 1,000 Cybercab vehicles.
The agency wants to examine how Tesla determined that the vehicles comply with federal safety requirements.

Tesla’s Cybercab has entered paid service in Austin without conventional driving controls.
Current U.S. safety standards were largely written for vehicles operated by human drivers and include requirements for traditional manual controls.
That creates a significant challenge for a vehicle designed from the beginning to operate without them.
Tesla Is Betting on Self-Driving
The Cybercab is central to Elon Musk’s broader strategy of making autonomous driving and robotics major parts of Tesla’s business.
Tesla began producing the Cybercab in April and has said production could increase rapidly.

The Cybercab represents Tesla’s push toward fully autonomous transportation and purpose-built robotaxis.
Tesla previously said the Cybercab could eventually cost less than $30,000, although the company has not provided a confirmed mass-market price.
The company already operates a limited robotaxi service using Model Y SUVs in Texas and Florida. Those vehicles retain conventional controls and, in some cases, have human backup drivers.
How Can a Control-Free Vehicle Reach U.S. Roads?
U.S. manufacturers generally rely on self-certification rather than receiving regulatory approval before introducing new vehicles.
There is also an NHTSA exemption pathway for vehicles that do not meet certain safety standards, but that process limits deployment to 2,500 vehicles per year.

Tesla’s Cybercab faces questions over how a vehicle without conventional controls can be deployed at scale under current U.S. regulations.
Tesla’s engineering chief has said the Cybercab would not be subject to that annual limit, although the company has not publicly explained the regulatory pathway in detail.
There is a precedent for the uncertainty.
Zoox previously attempted to use self-certification for its own control-free robotaxi, but later withdrew the claim after an NHTSA investigation. The company eventually received a federal exemption for limited commercial deployment.
That leaves the Tesla Cybercab facing a potentially important regulatory battle. Tesla could continue expanding the service while regulators evaluate its compliance, but any disagreement with NHTSA could ultimately end up in court.
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VinFast-Linked GSM Plans U.S. and European Expansion
The Vietnamese electric taxi operator is targeting the U.S., Sweden, and the Netherlands ahead of a planned 2028 Hong Kong IPO.
Green and Smart Mobility, better known as GSM, is preparing for a major international expansion.
The Vietnamese electric taxi company, which is closely linked to VinFast, plans to enter the United States, Sweden, and the Netherlands by the end of 2026, with additional European markets targeted for 2027.
The expansion is part of GSM’s preparations for a planned Hong Kong IPO in 2028.
GSM Targets the U.S. and Europe
GSM launched in Vietnam in 2023 and quickly gained market share using fleets made up exclusively of VinFast electric vehicles.
The company recently expanded into Denmark and now wants to establish a larger presence overseas.

GSM plans to deploy company-owned electric taxi fleets in the U.S., Sweden, and the Netherlands.
Initially, GSM expects to operate its own vehicles with employed drivers in the U.S. and European Union.
The company eventually plans to move toward a platform model that could incorporate independent drivers and partners.
A Capital-Heavy Business Model
GSM’s approach differs from companies such as Uber and Grab, which largely rely on drivers who provide their own vehicles.
GSM instead purchases VinFast vehicles at discounted prices and operates fleets with company-employed drivers.

GSM operates company-owned electric vehicles, creating a more capital-intensive model than traditional ride-hailing platforms.
The company has said it plans to purchase 1 million VinFast vehicles between 2026 and 2030.
However, analysts have warned that maintaining company-owned fleets across multiple international markets could require substantial external financing unless vehicle utilization and operating cash flow improve.
GSM is also shifting toward a hybrid operating model in Vietnam, where around 40% of vehicles on its platform are currently company-owned.
Expansion Comes Ahead of the IPO
GSM has not disclosed its targeted valuation or fundraising amount for the planned Hong Kong listing.
Its advisers have previously suggested a valuation of around $20 billion.

GSM is targeting a 2028 Hong Kong IPO as it expands its electric taxi operations internationally.
The company remains closely connected to VinFast, whose CEO Pham Nhat Vuong and his family own GSM.
VinFast sold nearly 200,000 vehicles in 2025, with around 11% sold overseas.
GSM’s share of VinFast’s vehicle sales has declined from much higher levels in previous years but is expected to remain above 20% in the coming years.
The challenge for GSM electric taxi expansion will be proving that its company-owned fleet model can achieve enough utilization in new markets to support the costs of international growth.
RACING
Ferrari’s New Engine Is a Step Forward, But Mercedes Still Leads
Fred Vasseur praised Ferrari’s new ADUO2 power unit after Friday practice at Monza, while admitting Mercedes still holds a significant advantage.
Ferrari had plenty of reasons to be optimistic after Friday at Monza.
The team finished first in FP1 and second in FP2, only around one tenth behind Mercedes. The Scuderia also introduced its second upgraded power unit under the ADUO system, giving the team another opportunity to reduce its deficit.
Ferrari’s New Engine Delivers a Step Forward
Fred Vasseur says the new engine has made a meaningful difference, although he does not believe Ferrari has completely closed the gap to Mercedes.
The Frenchman stressed that straight-line performance depends on much more than the engine alone, including aerodynamic drag and vehicle weight.

Ferrari introduced its second ADUO-upgraded power unit at Monza.
“We have definitely made a step forward, we didn’t bring ADUO2 for nothing,” Vasseur explained.
However, he added that Ferrari still faces a significant gap.
Mercedes continues to benefit from a particularly strong electrical system, which allows its cars to deploy energy efficiently over a larger portion of the lap.
Monza Highlights the Engine Difference
The FIA’s decision to limit recoverable electrical energy at Monza is also changing the picture.
With less energy available, the difference between the internal-combustion engines becomes more visible.

The reduced energy allowance at Monza puts greater emphasis on the performance of the combustion engine.
Ferrari’s drivers have shown that there is still time to recover in the straights, while Mercedes has generally remained stronger in energy deployment.
Ferrari is nevertheless encouraged by the comparison with McLaren and Red Bull, which appear to be struggling more with the unique demands of Monza.
Ferrari Will Not Sacrifice One Driver for a Slipstream
Ferrari also ruled out using one of its cars specifically to give the other a tow in qualifying.
With both Mercedes and other teams considering how to exploit slipstreams, Ferrari wants to maximize both cars rather than sacrifice one.

Ferrari plans to give both Lewis Hamilton and Charles Leclerc the opportunity to fight for the best qualifying result.
Vasseur believes having two cars at the front is an advantage and prefers to use both rather than copy strategies designed for a driver starting from the back.
Another potential advantage for Ferrari could come from the tires.
At Monza, track temperatures above 50°C have made cooling the tires more important than simply bringing them up to operating temperature.
For the Ferrari ADUO2 engine, the evidence from Friday is encouraging, but Vasseur’s message is clear: Ferrari has improved, yet Mercedes remains the benchmark.
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