The INFINITI Q50 Red Sport 400 invokes passion, excitement and engagement in drivers, according to new scientific research carried out by INFINITI in the run-up to Valentine’s Day.
At a time of year devoted to the expression of emotion, love and passion, INFINITI measured real-time neural reactions of 100 drivers as they drove the Q50 Red Sport 400. The test measured drivers’ emotional response while at the wheel of the most powerful version of INFINITI’s best-selling sports sedan.
INFINITI collaborated with EMOTIV – a bioinformatics company specializing in electroencephalogram (EEG) technology – to monitor brain activity during the test drives. Data from participants was then evaluated against the Hebbian-Yerkes-Dodson behavioral performance model. The scientifically-validated Hebbian-Yerkes-Dodson model suggests that greater mental arousal and engagement is required to realize the best possible performance in an activity, such as driving.
The data found that a drive in the Q50 Red Sport 400 elicited greater levels of mental excitement, focus and engagement when compared to a generic, simulated driving experience. EMOTIV’s independent interpretation of brainwave activity, captured by the EEG, mirrored the shape of the Hebbian-Yerkes-Dodson curve – drivers experienced optimal peak levels of emotional engagement with the act of driving the sports sedan, which produces a thrilling 400 hp from its 3.0-liter twin-turbo V6 engine.
Participants in the Q50 Red Sport 400 test drive reached the optimal “excitement” zone during their drive (mean 0.582), according to the Hebbian-Yerkes-Dodson model, compared to a mean 0.507 of a generic driving experience, carried out on a racing simulator. However, EEG data from the Red Sport 400 drive also showed a peak in mental “arousal” of around four times” that experienced by drivers on the driving simulator. Conversely, brainwave activity captured during the driving simulator showed relative excitement levels remained flat throughout the drive.
Alfonso Albaisa, INFINITI’s Executive Design Director, who oversaw the design of the Q50 Red Sport 400, commented: “A car is more than just a machine, and the best of them – the ones which drivers love the most – should provoke an emotional response. In an era when emotionless, autonomous appliances dominate the headlines, this test backs up a long-held belief of ours – that INFINITI cars invoke a true passion for driving.”
The 2027 Kia Telluride X-Pro earned NEMPA’s Best Winter Family Utility Vehicle award thanks to its impressive winter capability, advanced technology, and family-focused versatility.
The 2027 Kia Telluride X-Pro has been named Best Winter Family Utility Vehicle by the New England Motor Press Association (NEMPA). The award recognizes SUVs that deliver outstanding capability, safety, comfort, and confidence in some of the toughest winter driving conditions in the United States.
2027 Kia Telluride X-Pro earns top winter award
The recognition follows extensive year-round testing conducted by NEMPA members throughout the New England region. The organization evaluates vehicles in real-world conditions, including snow, ice, rain, rough roads, and changing weather.
Kia’s flagship three-row SUV stood out for combining rugged capability with everyday practicality, making it one of the strongest family SUVs currently available.
The 2027 Kia Telluride X-Pro was named Best Winter Family Utility Vehicle by NEMPA.
Designed for families and challenging weather
The 2027 Kia Telluride X-Pro features enhanced all-wheel-drive capability, increased ground clearance, multi-terrain drive modes, and traction technologies that improve confidence on slippery roads and off-road trails.
Beyond its capability, the SUV also offers a spacious cabin, modern driver-assistance systems, advanced connectivity features, and three-row seating, giving families the versatility needed for both daily driving and long-distance travel.
The Telluride X-Pro combines family comfort with enhanced off-road capability.
Kia continues to strengthen the Telluride lineup
Designed and assembled in the United States, the latest Telluride continues to build on the success of Kia’s flagship SUV with updated styling, improved technology, and greater all-weather performance.
The X-Pro trim represents the most adventure-focused version of the lineup, while maintaining the comfort, refinement, and reliability that have made the Telluride one of the brand’s most successful models in North America.
This latest recognition reinforces the 2027 Kia Telluride X-Pro as one of the benchmark family SUVs for buyers who need year-round confidence without sacrificing comfort or technology.
The Telluride X-Pro continues to strengthen Kia’s position in the three-row SUV segment.
The latest award also strengthens the Telluride’s reputation in the highly competitive three-row SUV segment. As Kia continues expanding its lineup with more capable and technology-focused vehicles, the 2027 Kia Telluride X-Pro remains one of the brand’s flagship models, offering a combination of winter performance, family comfort, and everyday versatility that continues to earn industry recognition.
Volvo has started customer deliveries of the all-electric EX60 in Europe while opening U.S. orders for its newest midsize electric SUV.
Volvo has officially started customer deliveries of the Volvo EX60 in Europe, marking a major milestone for the Swedish automaker’s latest all-electric SUV. At the same time, the company has opened order books in the United States as production ramps up during the second half of 2026.
Volvo has started delivering the all-new EX60 to customers in Europe.
Volvo EX60 offers up to 810 km of driving range
The Volvo EX60 is available with three electric powertrain options, led by the P12 AWD Electric, which delivers up to 810 km (503 miles) of driving range. The lineup also includes the P10 AWD Electric with up to 660 km (410 miles) and the P6 rear-wheel-drive model with up to 611 km (380 miles).
Fast-charging capability is another highlight, allowing the EX60 to charge from 10% to 80% in as little as 16 minutes using a compatible 400-kW DC fast charger. Volvo also says the SUV can recover up to 340 km (211 miles) of driving range in just 10 minutes.
The Volvo EX60 can recharge from 10% to 80% in as little as 16 minutes.
The Volvo EX60 expands the brand’s EV lineup
Built on Volvo’s new SPA3 platform, the Volvo EX60 introduces technologies such as cell-to-body battery construction, mega casting, and an advanced computing architecture designed to improve performance, efficiency, and safety.
As Volvo’s first fully electric midsize SUV designed, developed, and built in Sweden, the EX60 targets one of the world’s largest vehicle segments. The automaker expects production and deliveries to continue increasing throughout the remainder of 2026 as more customers in Europe and the United States receive their vehicles.
The Volvo EX60 is built on Volvo’s new SPA3 electric vehicle platform.
Aston Martin has unveiled the Dreadnought, an exclusive digital SUV created for Call of Duty: Modern Warfare 4, blending luxury design with military-inspired performance.
Aston Martin is expanding into interactive entertainment with the Aston Martin Dreadnought, a digital-only luxury SUV created exclusively for Call of Duty: Modern Warfare 4. Developed alongside the game’s creators, the project brings the brand’s signature performance and design philosophy into one of the world’s biggest gaming franchises.
The Aston Martin Dreadnought was designed exclusively for Call of Duty: Modern Warfare 4.
Aston Martin Dreadnought blends luxury with tactical performance
Designed without the limitations of the real world, the Aston Martin Dreadnought combines high-performance SUV styling with military-inspired features built specifically for the game’s virtual environments. The digital vehicle includes all-wheel drive, advanced armor, adaptive combat technologies, and the unmistakable sound of a V12-powered Aston Martin.
Luxury remains central to the experience, with details such as Chiltern Green paint, exposed carbon fiber, Oxford Tan leather accents, satin gold finishes, and premium craftsmanship integrated throughout the digital model.
Aston Martin combined luxury styling with military-inspired design for the Dreadnought concept.
Players can drive the Aston Martin Dreadnought in Modern Warfare 4
Players will be able to find the Aston Martin Dreadnought in both DMZ and Call of Duty: Warzone, where the exclusive SUV becomes part of the gameplay experience. The collaboration represents Aston Martin’s strategy to connect with a new generation of enthusiasts while extending its luxury identity beyond traditional automotive products.
The project also demonstrates how the British automaker continues exploring new digital experiences, bringing authentic design, performance, and craftsmanship into virtual environments without compromising the character that defines Aston Martin.
The Aston Martin Dreadnought will be available in DMZ and Warzone within Call of Duty: Modern Warfare 4.
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