Mazda Plans Updates for CX-70 and CX-90 After Sales Drop

Mazda is preparing updates for the CX-70 and CX-90 after both SUVs posted lower sales, aiming to strengthen demand in its large SUV lineup.

Mazda is preparing a series of updates for the Mazda CX-70 and CX-90 after both SUVs experienced declining sales during the first seven months of 2026. The company says it is developing product enhancements and expanding marketing efforts to strengthen demand for its flagship SUV lineup.

The two models are built on Mazda’s rear-wheel-drive Large Architecture platform, originally developed with the North American market in mind.

Sales Decline Prompts Action

According to Mazda’s latest sales results, both large SUVs have struggled during 2026.

Sales highlights include:

• CX-70: 7,161 units sold, down 28.1%
• CX-90: 26,102 units sold, down 25.0%

The company acknowledged that the current performance does not meet expectations and confirmed plans to improve the appeal of both models.

Mazda is preparing updates for the CX-70 and CX-90 following lower sales in 2026.

Product Enhancements Are in Development

Mazda confirmed it is working on a number of improvements for the CX-70 and CX-90, although it has not disclosed what changes will be introduced or when they will arrive.

The automaker typically avoids major mid-cycle redesigns, preferring continuous product updates throughout a model’s lifecycle. As a result, the upcoming enhancements are expected to focus on improving overall competitiveness rather than introducing a complete redesign.

Mazda says product enhancements will help strengthen its large SUV lineup.

North America Remains a Key Market

The CX-70 and CX-90 were developed primarily for North American customers and represent an important part of Mazda’s SUV strategy.

Alongside the planned product improvements, the company also intends to increase marketing efforts to raise awareness and reinforce the appeal of its large SUV range as it looks to reverse the recent sales slowdown.

Mazda aims to boost demand for its large SUVs through product updates and increased marketing.