Mazda July Sales Fall Despite Record CX-90 Hybrid Demand

Mazda reported lower U.S. sales in July, but the automaker celebrated record demand for the CX-90 MHEV and its strongest certified pre-owned month ever.

Mazda reported 39,180 vehicle sales in the United States during July, representing a 13% year-over-year decline. Despite the slowdown, the company celebrated several milestones, including its third-best July sales performance ever, record demand for the CX-90 MHEV, and the strongest July in its certified pre-owned (CPO) program.

Year-to-date, Mazda has delivered 241,014 vehicles, down 5.6% compared with the same period in 2025.

CX-90 Hybrid and Mazda3 Stand Out

While overall deliveries declined, several models posted strong performances.

The Mazda3 enjoyed an outstanding month with sales jumping 87.5%, reaching 3,903 units. The sedan increased 91.8%, while the hatchback climbed 77.4%.

Mazda also recorded its best July ever for the CX-90 Mild Hybrid (MHEV), highlighting growing consumer demand for electrified SUVs.

Other notable July results included:

• CX-30: +9.7%
• Mazda3: +87.5%
• CX-90 MHEV: Best July on record

Mazda achieved record July demand for the CX-90 MHEV despite lower overall sales.

SUVs Continue to Dominate Mazda’s Lineup

SUVs remained Mazda’s largest sales category, although several key models posted lower volumes.

The CX-5 remained Mazda’s best-selling vehicle with 12,068 units, despite a 22.3% decline.

The CX-50 followed closely with 11,691 deliveries. Although July sales fell 15.3%, the model remains one of Mazda’s strongest performers in 2026, posting a 26% increase year-to-date.

Meanwhile, the CX-70 and CX-90 also recorded lower monthly sales.

The CX-5 remained Mazda’s best-selling vehicle in the United States during July.

Certified Pre-Owned Sales Reach a Record

Mazda’s certified pre-owned business continued its impressive momentum.

The company sold 7,123 certified pre-owned vehicles in July, representing a 13.6% increase over the same month last year and marking the best July in the history of Mazda’s CPO program.

In Mexico, Mazda delivered 8,847 vehicles during July. While monthly sales declined 10%, year-to-date deliveries increased 2%, reaching 60,857 units.

Mazda Maintains Momentum Despite Softer Demand

Although overall U.S. sales slowed in July, Mazda continues to benefit from strong demand for the Mazda3, growing interest in hybrid SUVs like the CX-90 MHEV, and record certified pre-owned sales.

These results demonstrate that the brand remains competitive as it expands its electrified lineup while maintaining strong customer demand across multiple vehicle segments.

Mazda continues expanding its hybrid and SUV portfolio despite softer overall U.S. sales.