2027 Subaru BRZ arrives with higher pricing and minor updates

Subaru has announced pricing for the 2027 BRZ, with the rear-wheel-drive sports car receiving small technology updates while becoming slightly more expensive across the lineup.

Subaru has revealed pricing details for the 2027 BRZ, confirming that the Japanese sports coupe will return with modest price increases and a handful of updates for the new model year. Despite the higher cost, the changes remain limited, with the focus primarily placed on safety technology.

The 2027 Subaru BRZ lineup will once again be offered in Limited and tS trims, giving enthusiasts a choice between a well-equipped entry model and a more performance-focused version.

The 2027 Subaru BRZ continues to offer rear-wheel-drive performance in an affordable sports car package.

The BRZ Limited starts at $37,385 when equipped with the six-speed manual transmission. Buyers who prefer the available automatic transmission will pay $38,235. At the top of the range, the manual-only BRZ tS starts at $38,770.

Compared with the previous model year, pricing has increased by $330 for the Limited and $410 for the tS. While those increases are relatively small, the BRZ is now significantly more expensive than when the current generation debuted for the 2022 model year.

Pricing for the 2027 Subaru BRZ has increased slightly compared with the previous model year.

According to Subaru, both trims receive an updated version of the EyeSight driver assistance system. The revised setup includes a new wide-angle camera designed to improve the system’s field of view and overall awareness of surrounding traffic conditions.

The tS trim receives an additional upgrade in the form of rear parking sensors, providing extra convenience during low-speed maneuvers and parking situations.

Both BRZ trims receive an updated EyeSight system featuring a new wide-angle camera.

Beyond those additions, the 2027 BRZ remains largely unchanged. Subaru has not introduced any major styling revisions, performance upgrades or significant equipment enhancements for the new model year.

The pricing strategy also creates a noticeable gap between the BRZ and its Toyota sibling. While Toyota has not yet announced pricing for the 2027 GR86, the current 2026 model starts at $32,695, making it thousands of dollars less expensive than the Subaru.

The 2027 Subaru BRZ is expected to arrive at dealerships across the United States later this year.

Subaru has confirmed that the 2027 BRZ will reach dealerships later this year, although an exact on-sale date has not yet been announced. With its combination of rear-wheel-drive dynamics, manual transmission availability and lightweight sports car character, the BRZ remains one of the few affordable enthusiast-focused models available in the United States market.