Xiaomi Arrives in Europe: Its Tech Stores Could Be the First Step Toward Selling Electric Cars

The Chinese giant opens flagship stores in Madrid and Essen, laying the groundwork to sell its electric vehicles in Europe starting in 2027.

Xiaomi, primarily known for its smartphones and gadgets, has taken a decisive step in its European expansion with the opening of flagship stores in Madrid and Essen, with plans to reach 10 locations by the end of 2025. For now, these stores offer technological products such as phones, smartwatches, laptops, and headphones, but they could soon become the showcase for Xiaomi electric vehicles, following the model already operating in Shanghai.

From gadgets to electric mobility

Although vehicles are not yet sold in Europe, Xiaomi has made it clear that its Human x Car x Home strategy aims to integrate its technology products with personal mobility. According to company sources, electric cars will arrive on the continent starting in 2027, including models like the SU7 sedan and the YU7 crossover, priced around $36,000 (approximately €30,840) in the United States, below the China-made Tesla Model 3 and Model Y, although European tariffs may increase the cost.

The company is also developing new models, including a three-row SUV, possibly an EREV, and a long-wheelbase version of the SU7. Additionally, Xiaomi has launched a premium service for Chinese buyers of its vehicles, similar to BMW Individual, offering customized interior finishes and exterior paint, positioning its cars as high-end alternatives in the electric vehicle market.

Europe as a strategic new market

The launch of these first stores can be seen as the first major step in introducing Xiaomi cars to Europe. The brand leverages its technological reputation to generate excitement, while ensuring that demand for the SU7 and YU7 models in China remains astonishingly high, indicating significant potential for its electric vehicles in the Old Continent.

It remains to be determined which exact models will arrive in Europe, their final pricing, and availability dates, but Xiaomi seems to be following a solid plan to introduce its full line of electric vehicles. If forecasts come true, we could see YU7 and SU7 cars on European roads in just a few years, combining cutting-edge technology with sustainable mobility.