As millions of Americans prepare to hit the road for Thanksgiving holiday travel, a new survey conducted by Harris Poll on behalf of Chevrolet reveals that keeping the kids entertained and hearing the ever-present “Are we there yet?†ranked lower than traffic, packing and cost when it comes to the top family road trip stressors. The Harris Poll surveyed 1,063 U.S. parentsof children under 18 to explore the state of the American family road trip.
As traffic levels are projected to increase during the upcoming Thanksgiving travel week, parents indicated that in-vehicle technologies can improve the family road trip experience by making gridlock more bearable.
Technology offered in vehicles such as the all-new Chevrolet Traverse can give parents added peace and quiet on the road. More than half of American parents (56 percent) said that Wi-Fi/internet connectivity would help make family road trips more enjoyable, making it the top in-vehicle tech on their wish list for family road trips.
“The vehicle is the new family dinner table, where memories are created and bonds grow strong,†said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “As families prepare to hit the road this holiday to spend time with friends and family, they can depend on crossovers like the 2018 Chevrolet Traverse and Equinox to meet their needs, from storage space to USB outlets, available 4G LTE Wi-Fi and Apple CarPlay and Android Autocompatibility.â€
The survey also revealed that, despite stressful or unexpected moments, the spirit of the American family road trip remains alive and well. The vast majority of American parents (93 percent) say they enjoy road trips with their family, with more than half (53 percent) saying they “love†them.
The top reasons for America’s love affair with family road trips? Chevrolet and Harris Poll find that spending time with family (80 percent) ranked as parents’ favorite thing about road trips, followed by exploring and stopping at interesting locations/destinations (69 percent). The following results are based on the survey:
TECHNOLOGY AND ITS IMPACT ON THE FAMILY ROAD TRIP
In-car Wi-Fi sits at the top of parents’ wish list for better road trips:
- 56 percent of parents say that having Wi-Fi/internet connectivity would help make their family road trips more enjoyable.
- Nearly three in 10 parents who take family road trips but do not have Wi-Fi/internet connectivity in their car say they would be more likely to take longer (29 percent) or more frequent (28 percent) family road trips if their vehicle had Wi-Fi/connectivity.
- Of those who do have Wi-Fi/internet connectivity in their cars, more than half of parents who take road trips said they are more likely to take longer (54 percent) or more frequent (56 percent) family road trips because of the feature.
A CLOSER LOOK AT THE LOVE OF THE FAMILY ROAD TRIP
The vast majority of American parents enjoy taking road trips, and so do their kids:
- 93 percent of all parents say they like or love taking road trips with their family, including more than half (53 percent) who “love†it. Of those who take road trips, 95 percent like or love them, including 55 percent who say they “love†them.
- Kids like spending time on the road with their families as well: 90 percent of parents who take road trips say their kids also enjoy time on the road.
- 86 percent of American parents who took road trips when they were growing up say they have “a lot of fond memories†from childhood that took place on family road trips, including nearly half (49 percent) who strongly agree.
Family time and new explorations drive America’s love of road trips:
- Spending time with family (80 percent) and exploring and stopping at interesting locations and destinations (69 percent) are parents’ top two favorite aspects of family road trips.
- Unplugging from everyday life (49 percent), indulging in foods and snacks (44 percent) and being out on the open road (45 percent) round out the top five favorite parts of taking family road trips.
What stresses parents out the most on family road trips? It’s not the kids:
- Traffic and other unexpected delays is by far the most stressful part of the family road trip, according to nearly two in three parents (63%).
- Only about one in four parents (26%) are most stressed by getting asked “are we there yet?†and just under one in three (31%) find it stressful to keep the kids entertained.
BY THE NUMBERS: QUICK STATS ON THE STATE OF THE AMERICAN FAMILY ROAD TRIP
- Is there a “perfect†road trip length? The consensus is yes. American parents who take road trips believe that the “perfect†family road trip length is typically six hours.
- Tech savvy: Parents who take road trips today bring 6.6 mobile devices, on average, in the vehicle.
- Which wheels are best? Nearly two-thirds of all American parents (63 percent) say they would prefer to take a family road trip in an SUV over any other type of vehicle, with more than two in five (42 percent) preferring a large SUV with three rows.
- A family affair: 67 percent of parents who take road trips involve their children in the planning.
A CLOSER LOOK AT CHEVROLET
In time for holiday travel, Chevrolet vehicles provide families a home away from home where they can make special memories on the road.
Chevrolet was the first automaker to offer 4G LTE Wi-Fi on its cars, trucks and crossovers, and has offered Android Auto and Apple CarPlay compatibility in most of its lineup since 2015, helping families stay connected on the road.
Along with available safety features such as the Lane Change Alert with Side Blind Zone Alert, Surround Vision and Lane Keep Assist with Lane Departure Warning, Chevrolet aims to help loved ones stay safe, comfortable and connected on long trips.
Other available technology and safety features include:
- Rear Cross Traffic Alert
- Rear Park Assist
- Forward Collision Alert
- Low Speed Forward Automatic Braking
- Rear Seat Reminder
SURVEY METHODOLOGY
This survey was conducted online within the United States by Harris Poll on behalf of Chevrolet between Oct. 19 and Oct. 27, 2017, among 1,063 adults ages 18+ who are the parent or legal guardian of a child/children under the age of 18 residing in their household (“parentsâ€). For complete research method, including subgroup sample sizes and weighting variables, contact Katie Amann at katie.amann@chevrolet.com
INTELLIGENT MOBILITY
Audi Lets Drivers Create Their Own Infotainment Themes
Audi is expanding its Themes system with Personal Themes, allowing drivers to turn their own photos into custom digital backgrounds for compatible vehicles.
Audi is giving drivers more control over the look of their car’s cabin with an expanded Audi Themes experience. The system lets owners customize compatible infotainment displays and, on equipped vehicles, coordinate the interior lighting with the selected design. The biggest addition is Personal Themes, which allows eligible customers to turn their own photos into digital themes.
Turn Your Photos Into a Car Theme
Personal Themes are created directly through the myAudi app. Owners can use photos of family members, pets, vacations, or even favorite Audi models and turn them into customized backgrounds.
Users can keep up to three Personal Themes at a time. The themes are connected to the customer’s myAudi account and can be used across compatible vehicles.

Audi’s new Personal Themes feature lets drivers create custom infotainment designs using their own photos.
The feature requires an active myAudi account and Audi Themes access. If a user logs out of the account or no longer has access, the Personal Themes are removed from the vehicle.
Audi Has More Than 340 Designs
The customization options go beyond personal photos.
Audi first introduced Themes in the U.S. in December 2023. Since then, its library has grown from fewer than 50 designs to more than 340 curated experiences.
The catalog includes landscapes, travel imagery, abstract artwork, seasonal designs, and special-event themes.

Audi’s Themes catalog includes more than 340 professionally designed experiences.
Audi has also changed how customers access the catalog. Instead of only purchasing individual themes, eligible owners can subscribe to the full library through the myAudi Marketplace. Existing customers who already purchased individual themes can continue using them without an annual subscription.
How Much Does Audi Themes Cost?
Audi Themes is strictly a personalization feature. It does not change vehicle performance, safety systems, driving characteristics, or core infotainment functions.
The company is offering a seven-day trial for $1, plus applicable taxes, on compatible 2023 and newer vehicles. After the trial, access costs $39.99 per year, or about $3.33 per month.

Audi Themes combines digital backgrounds with coordinated interior lighting on compatible vehicles.
For Audi Themes, the latest update pushes in-car personalization closer to the experience consumers already expect from their phones and other digital devices. Drivers can choose a professionally designed look or create something personal, making the vehicle’s digital cabin feel more closely tied to its owner.
INTELLIGENT MOBILITY
Hyundai’s New Pleos Connect Is Surprisingly Easy to Use
Hyundai’s new Pleos Connect infotainment system impressed during a test drive, combining a large touchscreen, physical controls, wireless smartphone integration, and a promising AI assistant.
Hyundai is preparing to roll out a completely new infotainment experience, and an early test drive suggests Pleos Connect could be one of the company’s most intuitive systems yet.
The system was tested in a South Korean-market Hyundai Grandeur and combines a large central display with physical controls and a smartphone-inspired interface.
A Smartphone-Like Interface
Pleos Connect uses Google’s Android Automotive OS architecture, while Hyundai developed the user experience internally.
The main display can show up to three tiles.

Hyundai Pleos Connect uses a large dashboard display with a customizable, smartphone-like interface.
The left section containing essential driving information remains fixed, while the other two tiles can be rearranged using a three-finger gesture.
Speed, gear selection, fuel or battery level, and warning information are displayed prominently, while a contextual utility widget provides additional controls.
Climate controls remain accessible along the bottom of the screen, while swiping upward opens the complete climate-control interface.
Physical Controls Are Still Here
Despite the large touchscreen, Hyundai hasn’t completely abandoned traditional controls.
A separate physical control panel provides access to functions including temperature, volume, tuning, hazard lights, fan speed, and drive modes.

Pleos Connect retains physical switches and knobs for frequently used vehicle functions.
Some controls use touch-sensitive surfaces, however, meaning drivers who prefer traditional buttons may still have some reservations.
The interface also includes light and dark modes that automatically adapt to ambient lighting.
Gleo AI Could Be the Star
One of the most interesting features is Gleo, Hyundai’s AI-powered voice assistant.
The system is designed to understand more complex, conversational requests and execute multiple actions in a single command.
For example, a driver could ask Gleo to activate a heated seat while simultaneously adding a destination to navigation.

Hyundai’s Gleo AI assistant can combine multiple vehicle commands into a single conversational request.
Gleo also displays its responses as text, allowing users to review previous interactions.
There is one major limitation for now: during the test drive, Gleo did not yet support English.
Hyundai says English-language support is coming soon.
An Open Ecosystem
Pleos Connect will also support over-the-air updates and Hyundai’s new App Market.
Developers will be able to create software for the system using vehicle APIs and a development sandbox, although Hyundai will review applications for safety and data-security reasons.
Wireless Apple CarPlay and Android Auto will also remain available.
The first U.S.-market Hyundai models expected to receive Pleos Connect are the 2027 Elantra and Tucson, with both expected to debut in the U.S. before the end of the year.
A version of the system is also expected to eventually reach Genesis and potentially Kia vehicles.
Based on the initial experience, Hyundai Pleos Connect appears ready for production, with its biggest remaining question being how quickly features such as Gleo can expand into additional languages and capabilities.
INTELLIGENT MOBILITY
Hyundai Patents Voice Commands That Can Understand Where You Point
Hyundai and Kia have patented a system that combines voice commands with hand gestures, allowing drivers to point at a vehicle feature and control it with simple words.
Hyundai and Kia are exploring a new way to interact with vehicles: point at something and simply tell the car what to do.
A newly published U.S. patent application describes technology that combines voice commands with gesture recognition, allowing drivers and passengers to use less specific verbal instructions when the intended target is identified by pointing.
Point at Something and Give a Command
The patent, titled “Method and Apparatus for Performing Voice Command Based on Gesture Recognition,” describes a system that uses cameras and other sensors to monitor hand movements inside the cabin.
The vehicle could combine what a person says with what they are pointing toward.

Hyundai’s patented system combines voice recognition with cameras and sensors that track hand gestures inside the cabin.
For example, instead of saying “open the passenger-side window,” a driver could potentially point toward the window and simply say “open.”
The system would determine the target using the gesture and then execute the corresponding command.
The Car Could Determine Who Is Speaking
The technology is designed to work even when several people are inside the vehicle.
The patent describes determining which seat a voice command originated from and then analyzing the gestures of that specific occupant.

The system could identify which occupant is speaking and associate the command with that person’s hand gesture.
Additional microphones and sensors could be installed for rear passengers, while push-to-talk buttons could also be provided at different seating positions.
That could help the vehicle distinguish between overlapping movements and conversations inside a busy cabin.
Physical Controls Could Also Be Identified
The system would not necessarily be limited to controlling windows and other physical functions.
A passenger could potentially point toward a button, such as Auto Hold, and ask the vehicle what that control does.

The patented system could potentially identify physical controls based on where an occupant points.
The concept is essentially designed to make vehicle interaction more natural by combining spatial awareness, voice recognition, and gesture detection.
However, the patent does not mean Hyundai or Kia will actually introduce the technology in a production vehicle.
The U.S. filing is simply an application seeking patent protection, and a similar application was reportedly submitted in South Korea in 2025.
For Hyundai voice gesture control, the idea is intriguing: instead of memorizing increasingly complicated voice commands, drivers could simply point at something and tell the car what they want.
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