Premia Group Defines the Seven Finalists for the 2026 Car of the Year

The most prestigious contest in the Argentine automotive industry enters its decisive stage. This sixth consecutive edition consolidates the award as the main reference for local consumers.

The Premia Group has officially selected the candidates competing for the industry’s highest recognition. Currently, the entity completes its sixth consecutive delivery, reaffirming its weight in the national calendar. A jury of specialized journalists meticulously evaluated each proposal before delivering their verdict. The experts selected vehicles that stand out for their innovation, quality, and relevance to the Argentine market.

The final list includes models from various segments and international origins. Specifically, the finalists are the BAIC BJ30, Fiat Titano, Ford Everest, and the Kia K3. Likewise, the Nissan Kicks, Renault Koleos, and the Volkswagen Tera complete this select group. All these vehicles advanced to the final stage after passing demanding technical evaluation filters. Consequently, any of them possesses solid arguments to claim the main award.

A Jury of Industry Experts

The election has the backing of the most influential communicators in the motor field. The panel includes recognized names such as Augusto Brugo Marcó, Matías Antico, and Gabriel Silveira. Martín Simacourbe, Eduardo Smok, Gabriel Tomich, and Guido Tonelli also actively participate. Additionally, the group once again adds José Luis Denari and Walter Togneri as special guest jurors. This diversity of criteria guarantees a transparent and professional election for the public.

The Path to the Top Award

The winning vehicle will receive the official title of 2026 Car of the Year in Argentina. The organization will communicate the final result on January 2 through its official channels. During these weeks, the jury will analyze the final comparative details among the seven protagonists. The industry awaits this announcement with great expectation, as it will mark the beginning of the annual commercial cycle. Undoubtedly, this award represents a fundamental seal of quality for the winning brand.