New Peugeot 408 Arrives in Argentina: the Crossover that Blends Elegance, Technology, and Sportiness

Peugeot’s most innovative model lands in the country with a bold design, cutting-edge tech, and a sporty spirit.

Peugeot has officially unveiled the new 408 GT in Argentina — a model that breaks traditional design boundaries by combining the elegance of a sedan, the robustness of an SUV, and the dynamic flair of a coupé. With this unprecedented silhouette in the mainstream segment, the French brand expands its premium range and reinforces its commitment to avant-garde design and state-of-the-art technology.

Bold design and technological DNA

Built on the EMP2 platform, the new Peugeot 408 achieves the perfect balance between efficiency, rigidity, and driving comfort. Its design stands out for sharp, precise lines, a body-colored front grille, high-definition Matrix LED headlights, and distinctive “cat-ear” rear aerodynamic elements that optimize airflow. Inside, the Peugeot i-Cockpit 3D redefines the driving experience with a heated compact steering wheel, two 10-inch digital screens, and customizable i-Toggles touch controls. The i-Connect Advanced infotainment system takes connectivity to the next level with wireless Apple CarPlay and Android Auto, dual Bluetooth connection, and four USB-C ports — every detail engineered to deliver comfort and innovation at its finest.

Efficient power and premium comfort

Under the hood, the 408 GT is powered by a 1.6-liter turbocharged petrol engine producing 215 hp and 30.6 kgm of torque, paired with an eight-speed automatic transmission. This setup ensures an ideal balance between performance, smoothness, and efficiency, positioning it among the most refined options in its category. AGR-certified ergonomic seats provide superior comfort, while its 2,787 mm wheelbase offers the best rear-seat space in the segment. The 536-liter trunk, expandable to 1,611 liters, features electric opening and hands-free access.

Advanced safety and high-end equipment

In terms of safety, the new 408 comes equipped with six airbags, ESP, ABS, and over 10 advanced driver assistance systems, including adaptive cruise control, automatic emergency braking, cross-traffic alert, driver fatigue detection, and a 360º camera. Additional comfort features include automatic climate control with AQS air-quality system, configurable LED ambient lighting, a panoramic sunroof, and a six-speaker audio system.

With a three-year or 100,000 km warranty, the new Peugeot 408 also offers FlexCare services, which allow buyers to schedule maintenance and extend warranty coverage. Furthermore, the “Peugeot à un Click” digital platform streamlines online post-sale service management, enhancing the brand’s premium ownership experience.

Price and availability in Argentina

The new Peugeot 408 GT is now available in Argentina at a launch price of USD 52,000. It comes with a wide range of official accessories and is set to become one of the most attractive options in its class for design, technology, and comfort. A model that proves the future of the automobile blends emotion, innovation, and unmistakable French style.