New Manhattan-based luxury dealership
Executives from four of the world’s most exclusive luxury automotive brands gathered in Manhattan yesterday evening to celebrate the grand opening of Manhattan Motorcars’ new flagship dealership. Bentley, Bugatti, Lamborghini and Porsche all have brand-specific retail space in the facility located at the corner of 51st Street and 11th Avenue. As a result, Manhattan Motorcars’ newest location serves as a one-stop destination for New York City’s most discerning car collectors and enthusiasts.
“Our goal was to create a flagship luxury experience whether you’re an enthusiast shopping for branded goods or a car collector looking to place a bespoke vehicle order,” said owner and dealer principal Brian Miller. “Most of our clients own vehicles from multiple brands so this unified showroom approach allows us to offer unprecedented convenience and industry-leading service.”
The five-story facility, which includes 150,000 square feet of showroom space, offices, and vehicle storage, required more than 500,000 man-hours to complete. The design vision was to deliver a unique footprint among luxury automotive dealers in the heart of Manhattan. The facility features a modern lounge with a large panoramic glass wall overlooking the service center and a rooftop with 360-degree views from the Hudson River to Midtown.
The event included keynote speeches from Detlev von Platen, Porsche Executive Member of the Board, Sales and Marketing; Kevin Rose, Board Member for Sales, Marketing and Aftersales, Bentley Motors Ltd.; Stephan Winkelmann, President and CEO, Automobili Lamborghini SpA; and Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle. A ribbon cutting ceremony to commemorate the occasion followed.
“With a unique open showroom, customer lounge and rooftop event space offering breathtaking views, the new Manhattan Motorcars will enable customers to see, touch and experience Porsche as never before,” said Detlev von Platen, Porsche Executive Board Member, Global Sales and Marketing. “There is no better place to present this type of flagship dealer experience than New York City, the birthplace of Porsche in the U.S. Congratulations to Brian Miller and team on a job well done.”
Bentley’s showroom neighbors Porsche and also has its own street entrance, as does Lamborghini. Each brand’s space is joined by a hallway that serves as the ground floor’s main corridor.
“We are proud to stand with Brian Miller as a long-time partner, in a new showroom that has been designed to give our customers a bold, clear and contemporary vision of the Bentley brand. Just in time for the Bentayga to enter the market next year, our Bentley Manhattan showroom is finished with the same level of luxury for which our cars are renowned,” said Kevin Rose, Board Member for Sales, Marketing and Aftersales, Bentley Motors Ltd.
The Lamborghini space features accommodations for three cars, an Italian espresso bar as well as selections from its Collezione Automobili Lamborghini fashion line.
“Lamborghini Manhattan has found a great new home in Manhattan Motorcars’ new facility. This building reflects the importance of New York in the global luxury market,” said Stephan Winkelmann, President and CEO, Automobili Lamborghini. “This is an ideal place to debut our new Huracán Spyder to local clients.”
Bugatti is boasting a showroom area of around 1,000 sq ft featuring the new design of the French luxury brand. The showroom is a contemporary presentation dominated by blue, Bugatti’s brand color, with distinctive lines and clear surfaces reminiscent of Bugatti super sports cars. The concept was developed to provide visitors with the special brand experience felt when visiting Bugatti’s headquarters in Molsheim, France.
“This is a very important market for Bugatti and customers in North America are showing phenomenal interest in the next Bugatti super sports car, “said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle. “Our new showroom is an exclusive and luxurious atmosphere for our customers demonstrating the success of our brand at our dealer locations. We thank Brian Miller and Manhattan Motors for their investment in the future of our brand.”
In addition to serving as a landmark in Hell’s Kitchen, the new store also caps Manhattan Motorcars 20th anniversary.