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The Japanese company prioritizes the new Skyactiv-Z engine and the MX-5 platform over the niche of the Wankel roadster. The CTO admits that the only brake on the Iconic SP is financial, despite having a confident development team.

The Luxury of an Unviable Niche

Mazda stopped production of the RX-8 in 2012, ending the era of the rotary engine. Years later, the stunning RX Vision concept from 2015 rekindled that flame of hope. However, the company completely disbanded the rotary development team shortly after. The Wankel engine made a surprising return in 2023 in the small MX-30 R-EV crossover. In this application, the mechanics solely act as a generator to charge the battery, behaving like an EV.

Chief Technology Officer Ryuichi Umeshita has been very clear about the future. He admits that Mazda is struggling to justify the cost of putting the Iconic SP into production. The team could technically complete the project. Nevertheless, there is one big, insurmountable obstacle: the financial one. Mazda is a relatively small company compared to its main rivals. Spending heavily on a niche, low-volume product is impossible to rationalize.

Skyactiv-Z and the Real Priorities

Reality imposes much bigger priorities than enthusiasts’ dreams. The brand is currently working on its first bespoke electric platform. It is also developing a new hybrid setup and the new 2.5L Skyactiv-Z gasoline engine. This engine will replace all current four-cylinder powertrains. Mazda calls this new engine “the final step on the roadmap toward the ideal internal combustion engine”.

Lessons learned from the Skyactiv-Z will be applied to the inline-six engines. Those engines are used by rear-wheel-drive SUVs like the CX-60. These major developments are essential due to increasingly strict emissions regulations. Juggling these developments while still committing to the new Miata is far from easy.

A man working on his laptop and writing in a notebook at a desk.

The MX-5 is the Safe Bet

As enthusiasts, it seems wiser for Mazda to focus entirely on the new MX-5. The fifth-generation Miata has already been confirmed and is expected to feature a larger engine. The on-again, off-again RX revival only diverts engineering resources. If the brand insists on a pricier sports car, the inline-six could be used for an MX-6. Using the Wankel as a simple generator betrays its high-revving spirit. Personally, the success and survival of the MX-5 is the best news possible.

Mazda, however, is not ruling out the possibility of the rotary driving the wheels again. The CTO admits that the generator configuration is the priority right now. The first step is improving the engine to meet global emissions regulations. Only then could engineers focus on reconnecting it to the drivetrain. Mazda’s cautious approach to investment makes sense. The Miata is simply the safer bet when the budget is limited.

INTELLIGENT MOBILITY

Audi Lets Drivers Create Their Own Infotainment Themes

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Audi is expanding its Themes system with Personal Themes, allowing drivers to turn their own photos into custom digital backgrounds for compatible vehicles.

Audi is giving drivers more control over the look of their car’s cabin with an expanded Audi Themes experience. The system lets owners customize compatible infotainment displays and, on equipped vehicles, coordinate the interior lighting with the selected design. The biggest addition is Personal Themes, which allows eligible customers to turn their own photos into digital themes.

Turn Your Photos Into a Car Theme

Personal Themes are created directly through the myAudi app. Owners can use photos of family members, pets, vacations, or even favorite Audi models and turn them into customized backgrounds.

Users can keep up to three Personal Themes at a time. The themes are connected to the customer’s myAudi account and can be used across compatible vehicles.

Audi’s new Personal Themes feature lets drivers create custom infotainment designs using their own photos.

The feature requires an active myAudi account and Audi Themes access. If a user logs out of the account or no longer has access, the Personal Themes are removed from the vehicle.

Audi Has More Than 340 Designs

The customization options go beyond personal photos.

Audi first introduced Themes in the U.S. in December 2023. Since then, its library has grown from fewer than 50 designs to more than 340 curated experiences.

The catalog includes landscapes, travel imagery, abstract artwork, seasonal designs, and special-event themes.

Audi’s Themes catalog includes more than 340 professionally designed experiences.

Audi has also changed how customers access the catalog. Instead of only purchasing individual themes, eligible owners can subscribe to the full library through the myAudi Marketplace. Existing customers who already purchased individual themes can continue using them without an annual subscription.

How Much Does Audi Themes Cost?

Audi Themes is strictly a personalization feature. It does not change vehicle performance, safety systems, driving characteristics, or core infotainment functions.

The company is offering a seven-day trial for $1, plus applicable taxes, on compatible 2023 and newer vehicles. After the trial, access costs $39.99 per year, or about $3.33 per month.

Audi Themes combines digital backgrounds with coordinated interior lighting on compatible vehicles.

For Audi Themes, the latest update pushes in-car personalization closer to the experience consumers already expect from their phones and other digital devices. Drivers can choose a professionally designed look or create something personal, making the vehicle’s digital cabin feel more closely tied to its owner.

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INTELLIGENT MOBILITY

Hyundai’s New Pleos Connect Is Surprisingly Easy to Use

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Hyundai’s new Pleos Connect infotainment system impressed during a test drive, combining a large touchscreen, physical controls, wireless smartphone integration, and a promising AI assistant.

Hyundai is preparing to roll out a completely new infotainment experience, and an early test drive suggests Pleos Connect could be one of the company’s most intuitive systems yet.

The system was tested in a South Korean-market Hyundai Grandeur and combines a large central display with physical controls and a smartphone-inspired interface.

A Smartphone-Like Interface

Pleos Connect uses Google’s Android Automotive OS architecture, while Hyundai developed the user experience internally.

The main display can show up to three tiles.

Hyundai Pleos Connect uses a large dashboard display with a customizable, smartphone-like interface.

The left section containing essential driving information remains fixed, while the other two tiles can be rearranged using a three-finger gesture.

Speed, gear selection, fuel or battery level, and warning information are displayed prominently, while a contextual utility widget provides additional controls.

Climate controls remain accessible along the bottom of the screen, while swiping upward opens the complete climate-control interface.

Physical Controls Are Still Here

Despite the large touchscreen, Hyundai hasn’t completely abandoned traditional controls.

A separate physical control panel provides access to functions including temperature, volume, tuning, hazard lights, fan speed, and drive modes.

Pleos Connect retains physical switches and knobs for frequently used vehicle functions.

Some controls use touch-sensitive surfaces, however, meaning drivers who prefer traditional buttons may still have some reservations.

The interface also includes light and dark modes that automatically adapt to ambient lighting.

Gleo AI Could Be the Star

One of the most interesting features is Gleo, Hyundai’s AI-powered voice assistant.

The system is designed to understand more complex, conversational requests and execute multiple actions in a single command.

For example, a driver could ask Gleo to activate a heated seat while simultaneously adding a destination to navigation.

Hyundai’s Gleo AI assistant can combine multiple vehicle commands into a single conversational request.

Gleo also displays its responses as text, allowing users to review previous interactions.

There is one major limitation for now: during the test drive, Gleo did not yet support English.

Hyundai says English-language support is coming soon.

An Open Ecosystem

Pleos Connect will also support over-the-air updates and Hyundai’s new App Market.

Developers will be able to create software for the system using vehicle APIs and a development sandbox, although Hyundai will review applications for safety and data-security reasons.

Wireless Apple CarPlay and Android Auto will also remain available.

The first U.S.-market Hyundai models expected to receive Pleos Connect are the 2027 Elantra and Tucson, with both expected to debut in the U.S. before the end of the year.

A version of the system is also expected to eventually reach Genesis and potentially Kia vehicles.

Based on the initial experience, Hyundai Pleos Connect appears ready for production, with its biggest remaining question being how quickly features such as Gleo can expand into additional languages and capabilities.

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INTELLIGENT MOBILITY

Hyundai Patents Voice Commands That Can Understand Where You Point

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Hyundai and Kia have patented a system that combines voice commands with hand gestures, allowing drivers to point at a vehicle feature and control it with simple words.

Hyundai and Kia are exploring a new way to interact with vehicles: point at something and simply tell the car what to do.

A newly published U.S. patent application describes technology that combines voice commands with gesture recognition, allowing drivers and passengers to use less specific verbal instructions when the intended target is identified by pointing.

Point at Something and Give a Command

The patent, titled “Method and Apparatus for Performing Voice Command Based on Gesture Recognition,” describes a system that uses cameras and other sensors to monitor hand movements inside the cabin.

The vehicle could combine what a person says with what they are pointing toward.

Hyundai’s patented system combines voice recognition with cameras and sensors that track hand gestures inside the cabin.

For example, instead of saying “open the passenger-side window,” a driver could potentially point toward the window and simply say “open.”

The system would determine the target using the gesture and then execute the corresponding command.

The Car Could Determine Who Is Speaking

The technology is designed to work even when several people are inside the vehicle.

The patent describes determining which seat a voice command originated from and then analyzing the gestures of that specific occupant.

The system could identify which occupant is speaking and associate the command with that person’s hand gesture.

Additional microphones and sensors could be installed for rear passengers, while push-to-talk buttons could also be provided at different seating positions.

That could help the vehicle distinguish between overlapping movements and conversations inside a busy cabin.

Physical Controls Could Also Be Identified

The system would not necessarily be limited to controlling windows and other physical functions.

A passenger could potentially point toward a button, such as Auto Hold, and ask the vehicle what that control does.

The patented system could potentially identify physical controls based on where an occupant points.

The concept is essentially designed to make vehicle interaction more natural by combining spatial awareness, voice recognition, and gesture detection.

However, the patent does not mean Hyundai or Kia will actually introduce the technology in a production vehicle.

The U.S. filing is simply an application seeking patent protection, and a similar application was reportedly submitted in South Korea in 2025.

For Hyundai voice gesture control, the idea is intriguing: instead of memorizing increasingly complicated voice commands, drivers could simply point at something and tell the car what they want.

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