Lamborghini Surpasses Itself with the Temerario Ad Personam

Lamborghini unveils its fully customizable supercar, blending artisanal design, advanced technology, and extreme performance.

Lamborghini has once again set a milestone in the world of supercars with the unveiling of the Temerario Ad Personam in Miami Beach, United States. This model is no ordinary Lamborghini: it belongs to the exclusive Ad Personam program, which allows customers to define every detail, from paint to interior, creating a one-of-a-kind vehicle. The choice of the U.S. is strategic, as it represents approximately 25% of the brand’s global sales, making it one of Lamborghini’s most important markets.

Handcrafted Crystal Effect: 320 Hours of Perfection

The Temerario Ad Personam stands out with its hand-applied crystal effect paint, taking 320 hours, combining Verde Shock, Gris Maat, and Negro Némesis in a pattern that highlights its aerodynamic profile. The “Lightweight” package incorporates carbon fiber to reduce weight and enhance performance. Inside, attention to detail continues with sports seats in Gris Octans with Verde Escándalo inserts, embroidered logos, and a start/stop control finished in the same crystal effect as the exterior. Each unit comes with a certification plaque that guarantees its exclusivity.

Unprecedented Hybrid Power

Under the hood, this supercar features a V8 biturbo hybrid engine capable of reaching 10,000 rpm, a record among production vehicles. This combination of hybrid technology and extreme performance places the Temerario Ad Personam at the pinnacle of modern supercars, blending Lamborghini’s heritage with cutting-edge innovation.

Digital Experience for Demanding Clients

In addition to experiencing the car in person, guests explored it digitally through Fast ForWorld, a 1:1 scale configurator. Lamborghini also introduced Ledger Stax x Lamborghini Edition, a device to securely protect digital assets, and Lamborghini ID, a system offering personalized experiences, demonstrating how the brand integrates technological innovation into every aspect of the customer experience.

Other Hybrid Masterpieces by Lamborghini

During the event, Lamborghini also showcased its plug-in hybrid supercars, including the Urus SE and the Revuelto, proving that the Italian brand not only excels in artisanal design but also leads the shift toward electrification without losing its signature sporty DNA.