CUPRA Formentor: The One-Millionth Model Marks a New Milestone for the Spanish Brand

The Martorell-based automaker reaches one million vehicles produced in just seven years, establishing itself as one of the fastest-growing manufacturers in Europe.

The story of CUPRA is that of a young brand that has managed to blend design, sportiness, and technology to win over European drivers. Since its launch in 2018 as an independent brand within the Volkswagen Group, the company has achieved meteoric growth: it has now produced its one-millionth vehicle, a CUPRA Formentor e-Hybrid in Magnetic Tech matte, assembled at the brand’s facility in Martorell, Spain.

Formentor, the Heart of CUPRA

The Formentor embodies the pure DNA of CUPRA. It was the first model designed entirely by the brand and has since become its best-seller and a true symbol of innovation. This commemorative unit showcases the new design language of CUPRA, featuring a more aggressive front end, signature triangular LED headlights, and the illuminated brand logo at the rear – a bold statement of intent for the future of Spanish automotive design.

Martorell, the Core of Electrification

The Martorell plant plays a central role in the Volkswagen Group’s electrification strategy in Spain. Together with its partners, CUPRA is driving a joint investment of 10 billion euros to transform the country’s automotive industry. The Martorell facility alone will receive 3 billion euros to be adapted for electric vehicle production. Starting in 2026, it will manufacture the new generation of small EVs for the Group, including the CUPRA Raval and Volkswagen ID. Polo, as well as a new battery assembly plant valued at 300 million euros.

A Brand with a Global Vision

CUPRA continues to expand its international presence through a strategy that merges technology, design, and exclusivity. In 2025, it opened new City Garages in Vienna and Manchester, bringing the total to 12 brand spaces worldwide. The company is also exploring entry into the Middle Eastern market – a key region for strengthening its global position as a premium manufacturer with Spanish roots.

Seven Years, One Million Reasons to Celebrate

In just seven years, CUPRA has evolved from a bold experiment within the Volkswagen Group into one of Europe’s most dynamic and profitable brands. The one-million milestone not only highlights its industrial success but also underscores the strength of a concept that fuses sportiness, electrification, and cutting-edge design. With the Formentor leading the charge, CUPRA continues to accelerate toward a future that’s increasingly electric and global.