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Wolfgang Hoffmann has been appointed President of Jaguar Land Rover Canada, effective March 7, 2016, responsible for overseeing the brands’ operations in Canada. Hoffmann comes from a rich background in the automotive industry serving most recently as President of Audi Canada.
In addition to his time as President of Audi Canada, Hoffmann brings extensive experience in the automobile industry with his position as the Chief Operating Officer of Automobili Lamborghini America LLC in the United States. Prior to that, Hoffmann served as General Manager New York Metro Area and Director of Product Management for Audi of America.
“Wolfgang’s background and proven success in the auto industry are a perfect fit for Jaguar Land Rover Canada,” said Joe Eberhardt, President and Chief Executive Officer, Jaguar Land Rover North America. “He brings leadership experience in both the industry and the market that will help lead continued growth in the Canadian market as we achieve sales records and launch new products like the new Jaguar XE and F-PACE.”
“I am thrilled to be joining the Jaguar Land Rover team at this time,” said Hoffmann. “The current product line-up for both brands is very strong, and there will be even more excitement with the new products that are on the way. I look forward to working closely with our dedicated Canadian dealer network, and growing the Jaguar Land Rover business in Canada.”
Hoffmann was born in Pforzheim Germany in 1966. He went to school in Germany and the UK where he completed a degree course in Engineering and a Master of Business Administration (MBA) respectively.
He takes up his new position in the Jaguar Land Rover head office in Mississauga, Ontario reporting to Eberhardt in the US.
EVENTS
Fernando Alonso’s New Aston Martin Valkyrie
On September 4, 2024, under the stunning backdrop of Monaco, two-time FIA Formula 1® World Champion Fernando Alonso witnessed the realization of a dream as he took delivery of his bespoke Aston Martin Valkyrie. For someone who has dedicated a lifetime to motorsport, this moment wasn’t just the acquisition of a hypercar–it was a symbol of relentless hard work, perseverance, and ultimate triumph. The delivery of the Valkyrie marks not just a milestone in his automotive passion, but a testament to the long journey of sacrifices and dedication that brought him to this point.

The Aston Martin Valkyrie, often described as a Formula 1 car adapted for the road, encapsulates the pinnacle of modern engineering, a perfect reflection of the precision and innovation Alonso championed throughout his career. For him, this vehicle transcends the notion of luxury or status. It’s a physical representation of his story–an object that symbolizes the values he carried through years of rigorous competition on the world’s most prestigious circuits.

In many ways, Alonso’s connection to this car runs deeper than ownership. His input into the design and specifications of this particular Valkyrie is evident in every detail. From the striking Satin Aston Martin Racing Green exterior, accented with bold Aston Martin Racing Satin Lime details that highlight the car’s aerodynamics, to the personal elements incorporated through Aston Martin’s “Q by Aston Martin” customization service–this vehicle is a reflection of his personal and professional journey. The design borrows heavily from Alonso’s Aston Martin Aramco Formula 1 AMR24 race car, with intricate touches such as the red anodized aluminum accelerator pedal, etched with Alonso’s iconic number 14–a nod to his karting days and early triumphs.

Stepping inside the Valkyrie is like stepping back into Alonso’s racing cockpit. The interior, dominated by exposed carbon fiber and Pure Black Alcantara, brings to life the spirit of his competitive edge, while the subtle Aston Martin Racing Lime stitching draws parallels to his racing heritage. His personal logo, embroidered into the headrests, is a final, elegant testament to the car’s uniqueness and its deep connection to Alonso’s journey.

Reflecting on the moment, Alonso shared, “It’s hard to describe just how much this day means to me. The Valkyrie truly feels like a Formula 1 car for the road, built with the same expertise and technology that Aston Martin has perfected on the track. I can’t wait to experience the thrill of driving it.”

Powered by a hybrid 6.5-liter V12 engine producing an incredible 1,139.2 horsepower, the Valkyrie offers an unparalleled driving experience. The car accelerates from 0 to 60 mph in under 2.5 seconds, delivering the kind of performance that echoes Alonso’s legendary career. Every aspect of its design, from its aerodynamics to the handcrafted assembly at Aston Martin’s Gaydon headquarters, reflects the spirit of Formula 1. Over 2000 hours are dedicated to building each of the 150 exclusive models–a level of commitment that mirrors the dedication Alonso has shown throughout his career.
For Alonso, taking the wheel of the Aston Martin Valkyrie is more than just driving a high-performance car. It is the culmination of years spent mastering his craft, pushing the boundaries of speed and precision, and reaching the pinnacle of motorsport. The Valkyrie is a powerful reminder of the discipline and sacrifices that defined his career, from his early karting days to his record-breaking moments on the Formula 1 circuit. Now, with this hypercar at his disposal, Alonso is once again ready to chase the thrill of speed–this time, on the open road.
The Aston Martin Valkyrie is not just a technological marvel. For Fernando Alonso, it represents the perfect intersection of his past victories and future ambitions. It’s a symbol of the heights that can be reached through determination, focus, and an unyielding desire to achieve greatness–a fitting tribute to a champion who continues to push the limits of performance both on and off the track.
EVENTS
One-of-a-Kind Koenigsegg Agera N
A rare and breathtakingly beautiful Koenigsegg Agera N, valued at over $3.15 million, has been unveiled at Urban Automotive’s headquarters in Milton Keynes. This unique hypercar, originally from 2011, has undergone a complete transformation through an exclusive collaboration between luxury wallpaper brand Divine Savages and renowned car customizer Yiannimize.
A Bold New Look for a Rare Hypercar
Commissioned by SuperVettura, the official UK Koenigsegg dealer, in partnership with interior design company Always Sunday, this one-off Koenigsegg Agera N made its grand debut at the prestigious Salon Privé at Blenheim Palace this week. The hypercar’s new aesthetic is a testament to the seamless fusion of high-end automotive engineering with its futuristic interior design.
The custom wrap, a stunning white and blue floral pattern, draws inspiration from Divine Savages’ signature wallpaper collection. Known for their eclectic and bold designs in luxury wallpapers and fabrics, Divine Savages (@divinesavages) have brought their unique artistic flair to this automotive masterpiece, transforming it into a mobile work of art.
Yiannimize: The Master of Custom Car Wraps
The intricate wrap was meticulously applied by Yiannimize (@Yiannimize), a name synonymous with top-tier car customization. Yianni Charalambous, the founder of Yiannimize, expressed his excitement about the project:
“At Yiannimize, we’ve wrapped some very special and individual cars over the years, but this Koenigsegg for SuperVettura is certainly up there as one of the most complex and head-turning jobs we’ve completed. The wallpaper design is intricate and was a real challenge to perfect, but I’m so pleased with the way it has turned out – it’s a showstopper for sure!”
The wrap, which complements the Koenigsegg’s aggressive lines, was applied at Urban Automotive’s specialized installation bay. The design process was documented in a behind-the-scenes video that premiered on Yiannimize’s YouTube channel, offering viewers an exclusive look at the transformation of this hypercar, which is already one of the most coveted vehicles in the world.
A Unique Collaboration with a Passion for Design
Lexi Wareham-Dart, owner of Always Sunday and a Koenigsegg collector, played a crucial role in bringing this collaboration to life. Reflecting on the project, she said:
“Koenigsegg cars are masterpieces of engineering and design, and when we had the opportunity to combine this with the creative forces behind the wallpaper design duo Divine Savages, it was not only marrying two of my favourite things, but it was a fresh, unique look for a car that has created many memories for both Tommy and me with SuperVettura.”
This collaboration not only highlights the convergence of automotive excellence and interior design but also underscores the creativity and passion that went into crafting this one-of-a-kind vehicle.
Salon Privé Debut: Turning Heads at Blenheim Palace
The newly transformed Koenigsegg Agera N made its first public appearance at the prestigious Salon Privé at Blenheim Palace from 28-31 August. Salon Privé is one of the world’s most exclusive automotive events, attracting car collectors and enthusiasts from around the globe. The Koenigsegg Agera N, with its striking new design, quickly became one of the event’s highlights, captivating attendees with its unique blend of art and engineering.

The Legacy of a Showstopper
This custom-wrapped Koenigsegg Agera N is more than just a car; it is a testament to the artistry and innovation that define the luxury automotive world. From the intricate floral wrap by Divine Savages to the expert application by Yiannimize, every detail of this project was executed with precision and passion. The result is a hypercar that not only showcases the best of automotive engineering but also pushes the boundaries of design and creativity.
As the car continues to turn heads, its journey from concept to creation stands as a remarkable example of what can be achieved when two creative powerhouses come together. The collaboration between SuperVettura, Always Sunday, Divine Savages, and Yiannimize has set a new standard in the world of luxury car customization, making this Koenigsegg Agera N an unforgettable icon in the automotive world.
EVENTS
Bentley Unveils the Ultimate GT Speed in the US
The new, fourth-generation Bentley Continental GT Speed, a pinnacle of luxury and performance, has made its grand entrance into the United States, marking its debut at The Quail, A Motorsports Gathering during the illustrious Monterey Car Week.

A Bespoke Masterpiece: Mulliner’s Craftsmanship
Leading the launch is a stunning, one-of-a-kind Continental GT Speed, commissioned through Mulliner. This bespoke example features a vibrant Orange Flame Satin exterior, contrasted with gloss black accents and 22-inch ten-spoke wheels. The interior is equally impressive, with Gravity Grey and Brunel leathers accented by Mandarin orange, showcasing the endless customization possibilities available through Mulliner’s Personal Commissioning Guide.

Mulliner, known for its exquisite craftsmanship, has outdone itself with this creation, blending the highest levels of luxury with cutting-edge technology. The attention to detail is evident in every aspect, from the precision stitching in the interior to the flawless application of the unique satin paint, which takes up to 55 hours to perfect.
Unmatched Performance: The Ultra Performance Hybrid
The new Continental GT Speed is not just about looks; it boasts an ultra-performance hybrid powertrain that sets it apart as the most dynamic Bentley to date. Under the hood lies a 4.0-liter twin-turbo V8 engine, paired with a powerful electric motor. This combination delivers an astonishing 782 PS (771 bhp) and 1,000 Nm (738 lb.ft) of torque, enabling the GT Speed to sprint from 0 to 60 mph in a mere 3.1 seconds and reach a top speed of 208 mph.

Despite its incredible performance, the new GT Speed remains practical for everyday use. The hybrid system allows for an all-electric range of 50 miles on the EU cycle, with a total range exceeding 500 miles. This blend of performance, efficiency, and luxury makes the GT Speed a true supercar for all occasions.
Bentley’s Presence at Monterey Car Week
Bentley’s participation in Monterey Car Week extends beyond the Continental GT Speed. The brand has brought along the Speed Six Continuation Series and a meticulously restored 1961 S2 Drophead Coupe, adding a touch of heritage to the modern lineup. These vehicles will be on display and participating in various events throughout the week, including the prestigious Pebble Beach Concours d’Elegance.

The unveiling of the Continental GT Speed marks the beginning of a nationwide tour across the US, where potential customers will have the opportunity to experience Bentley’s latest innovation firsthand through test drives and exclusive events.
A New Era for Bentley
The fourth-generation Continental GT Speed represents the latest evolution in Bentley’s quest to combine supercar performance with handcrafted luxury. With its powerful hybrid engine, bespoke customization options, and cutting-edge technology, the new GT Speed sets a new standard in the luxury grand tourer segment.

As production begins later this year, with deliveries expected by Q4 2024, the anticipation for this remarkable vehicle is only set to grow. Bentley continues to solidify its position as a leader in the luxury automotive market, with the Continental GT Speed exemplifying the brand’s commitment to excellence.
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