Elon Musk is once again under the spotlight following a massive recall that raises fresh doubts about Tesla’s reliability in the electric vehicle market.
Tesla has announced the recall of more than 13,000 electric vehicles in the United States after detecting a critical defect in the battery connection system, according to a report by the National Highway Traffic Safety Administration (NHTSA). The issue could cause a sudden loss of propulsion, significantly increasing the risk of a crash.
The fault affects 7,800 Model Y SUVs and 5,200 Model 3 sedans manufactured between March and August 2025. Tesla explained that a defective power connector could interrupt the electrical supply while the car is in motion. Although no accidents or injuries have been reported, the company has acknowledged 36 warranty claims and 26 field reports related to the problem. Owners will receive a notification to visit Tesla service centers, where the part will be replaced free of charge.
New Warning Over Tesla’s Quality and Safety Standards
This recall adds to a series of incidents that have called Tesla’s quality control into question. The NHTSA is also conducting a parallel investigation into alleged electrical malfunctions in 2021 Model Y doors, following a media report highlighting safety concerns with the vehicle’s electronic handles. In addition, the automaker has issued at least six recalls for its flagship Cybertruck, citing issues with the accelerator, steering system, and other electrical components. These repeated problems have intensified regulatory scrutiny in both the U.S. and Europe, as authorities question the reliability of Tesla’s safety and driver-assistance systems.
Financial Pressure and Market Confidence at Stake
The announcement comes at a critical moment for Tesla, which is facing a projected 25% drop in third-quarter profits compared to last year. The decline stems from a global slowdown in EV demand combined with rising production costs caused by inflation and component shortages.

Despite these challenges, Tesla’s stock has doubled in value over the past year, driven by investor enthusiasm for Elon Musk’s artificial intelligence and automation projects, which he has positioned as the company’s long-term strategic focus. However, analysts warn that recurring quality and reliability issues could pose an increasing reputational risk for the automaker.
Tesla Remains Powerful, But the Pressure Keeps Mounting
With a market valuation 195 times higher than its estimated earnings, Tesla remains one of the world’s most valuable technology companies. Yet the combination of technical flaws, large-scale recalls, and growing competition threatens to erode the brand’s image – once synonymous with the cutting edge of electric mobility. This latest recall rekindles debate over whether Tesla has prioritized innovation over quality, and whether its leadership in the EV market can endure as traditional manufacturers catch up with more mature, reliable, and refined electric offerings.
INTELLIGENT MOBILITY
Audi Lets Drivers Create Their Own Infotainment Themes
Audi is expanding its Themes system with Personal Themes, allowing drivers to turn their own photos into custom digital backgrounds for compatible vehicles.
Audi is giving drivers more control over the look of their car’s cabin with an expanded Audi Themes experience. The system lets owners customize compatible infotainment displays and, on equipped vehicles, coordinate the interior lighting with the selected design. The biggest addition is Personal Themes, which allows eligible customers to turn their own photos into digital themes.
Turn Your Photos Into a Car Theme
Personal Themes are created directly through the myAudi app. Owners can use photos of family members, pets, vacations, or even favorite Audi models and turn them into customized backgrounds.
Users can keep up to three Personal Themes at a time. The themes are connected to the customer’s myAudi account and can be used across compatible vehicles.

Audi’s new Personal Themes feature lets drivers create custom infotainment designs using their own photos.
The feature requires an active myAudi account and Audi Themes access. If a user logs out of the account or no longer has access, the Personal Themes are removed from the vehicle.
Audi Has More Than 340 Designs
The customization options go beyond personal photos.
Audi first introduced Themes in the U.S. in December 2023. Since then, its library has grown from fewer than 50 designs to more than 340 curated experiences.
The catalog includes landscapes, travel imagery, abstract artwork, seasonal designs, and special-event themes.

Audi’s Themes catalog includes more than 340 professionally designed experiences.
Audi has also changed how customers access the catalog. Instead of only purchasing individual themes, eligible owners can subscribe to the full library through the myAudi Marketplace. Existing customers who already purchased individual themes can continue using them without an annual subscription.
How Much Does Audi Themes Cost?
Audi Themes is strictly a personalization feature. It does not change vehicle performance, safety systems, driving characteristics, or core infotainment functions.
The company is offering a seven-day trial for $1, plus applicable taxes, on compatible 2023 and newer vehicles. After the trial, access costs $39.99 per year, or about $3.33 per month.

Audi Themes combines digital backgrounds with coordinated interior lighting on compatible vehicles.
For Audi Themes, the latest update pushes in-car personalization closer to the experience consumers already expect from their phones and other digital devices. Drivers can choose a professionally designed look or create something personal, making the vehicle’s digital cabin feel more closely tied to its owner.
INTELLIGENT MOBILITY
Hyundai’s New Pleos Connect Is Surprisingly Easy to Use
Hyundai’s new Pleos Connect infotainment system impressed during a test drive, combining a large touchscreen, physical controls, wireless smartphone integration, and a promising AI assistant.
Hyundai is preparing to roll out a completely new infotainment experience, and an early test drive suggests Pleos Connect could be one of the company’s most intuitive systems yet.
The system was tested in a South Korean-market Hyundai Grandeur and combines a large central display with physical controls and a smartphone-inspired interface.
A Smartphone-Like Interface
Pleos Connect uses Google’s Android Automotive OS architecture, while Hyundai developed the user experience internally.
The main display can show up to three tiles.

Hyundai Pleos Connect uses a large dashboard display with a customizable, smartphone-like interface.
The left section containing essential driving information remains fixed, while the other two tiles can be rearranged using a three-finger gesture.
Speed, gear selection, fuel or battery level, and warning information are displayed prominently, while a contextual utility widget provides additional controls.
Climate controls remain accessible along the bottom of the screen, while swiping upward opens the complete climate-control interface.
Physical Controls Are Still Here
Despite the large touchscreen, Hyundai hasn’t completely abandoned traditional controls.
A separate physical control panel provides access to functions including temperature, volume, tuning, hazard lights, fan speed, and drive modes.

Pleos Connect retains physical switches and knobs for frequently used vehicle functions.
Some controls use touch-sensitive surfaces, however, meaning drivers who prefer traditional buttons may still have some reservations.
The interface also includes light and dark modes that automatically adapt to ambient lighting.
Gleo AI Could Be the Star
One of the most interesting features is Gleo, Hyundai’s AI-powered voice assistant.
The system is designed to understand more complex, conversational requests and execute multiple actions in a single command.
For example, a driver could ask Gleo to activate a heated seat while simultaneously adding a destination to navigation.

Hyundai’s Gleo AI assistant can combine multiple vehicle commands into a single conversational request.
Gleo also displays its responses as text, allowing users to review previous interactions.
There is one major limitation for now: during the test drive, Gleo did not yet support English.
Hyundai says English-language support is coming soon.
An Open Ecosystem
Pleos Connect will also support over-the-air updates and Hyundai’s new App Market.
Developers will be able to create software for the system using vehicle APIs and a development sandbox, although Hyundai will review applications for safety and data-security reasons.
Wireless Apple CarPlay and Android Auto will also remain available.
The first U.S.-market Hyundai models expected to receive Pleos Connect are the 2027 Elantra and Tucson, with both expected to debut in the U.S. before the end of the year.
A version of the system is also expected to eventually reach Genesis and potentially Kia vehicles.
Based on the initial experience, Hyundai Pleos Connect appears ready for production, with its biggest remaining question being how quickly features such as Gleo can expand into additional languages and capabilities.
INTELLIGENT MOBILITY
Hyundai Patents Voice Commands That Can Understand Where You Point
Hyundai and Kia have patented a system that combines voice commands with hand gestures, allowing drivers to point at a vehicle feature and control it with simple words.
Hyundai and Kia are exploring a new way to interact with vehicles: point at something and simply tell the car what to do.
A newly published U.S. patent application describes technology that combines voice commands with gesture recognition, allowing drivers and passengers to use less specific verbal instructions when the intended target is identified by pointing.
Point at Something and Give a Command
The patent, titled “Method and Apparatus for Performing Voice Command Based on Gesture Recognition,” describes a system that uses cameras and other sensors to monitor hand movements inside the cabin.
The vehicle could combine what a person says with what they are pointing toward.

Hyundai’s patented system combines voice recognition with cameras and sensors that track hand gestures inside the cabin.
For example, instead of saying “open the passenger-side window,” a driver could potentially point toward the window and simply say “open.”
The system would determine the target using the gesture and then execute the corresponding command.
The Car Could Determine Who Is Speaking
The technology is designed to work even when several people are inside the vehicle.
The patent describes determining which seat a voice command originated from and then analyzing the gestures of that specific occupant.

The system could identify which occupant is speaking and associate the command with that person’s hand gesture.
Additional microphones and sensors could be installed for rear passengers, while push-to-talk buttons could also be provided at different seating positions.
That could help the vehicle distinguish between overlapping movements and conversations inside a busy cabin.
Physical Controls Could Also Be Identified
The system would not necessarily be limited to controlling windows and other physical functions.
A passenger could potentially point toward a button, such as Auto Hold, and ask the vehicle what that control does.

The patented system could potentially identify physical controls based on where an occupant points.
The concept is essentially designed to make vehicle interaction more natural by combining spatial awareness, voice recognition, and gesture detection.
However, the patent does not mean Hyundai or Kia will actually introduce the technology in a production vehicle.
The U.S. filing is simply an application seeking patent protection, and a similar application was reportedly submitted in South Korea in 2025.
For Hyundai voice gesture control, the idea is intriguing: instead of memorizing increasingly complicated voice commands, drivers could simply point at something and tell the car what they want.
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