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Havas Formula will provide nationwide communications services based out of the firm’s New York City and Los Angeles offices. Ongoing activity will span automotive, lifestyle and corporate PR, internal communications and media relations to further build awareness of the company and its products and services.
Jaguar Land Rover North America, headquartered in Mahwah, New Jersey, has seen impressive growth and momentum in the U.S market as the organization continues to expand its portfolio of vehicles. In 2015, Land Rover was the fastest growing automotive brand in the U.S. with notable launches including the new Discovery Sport. In 2016, Jaguar Land Rover is continuing its growth in the U.S. market with the Jaguar brand’s expanded lineup, which now includes the new Jaguar
F-PACE performance SUV and XE compact sports sedan.
“Jaguar Land Rover is proud to partner with Havas Formula to expand and enhance our U.S. public relations efforts at a time when the company is experiencing profound growth and increased market reach,†said Stuart Schorr, Vice President, Communications, Jaguar Land Rover North America, LLC. “Havas Formula has put together a strong Jaguar Land Rover team of media relations professionals, on both the East and West Coasts, with experience in automotive, lifestyle and corporate PR. Together, we will promote compelling stories about Jaguar Land Rover, its products and its people.â€
Havas Formula was awarded the automotive, lifestyle and corporate public relations business—previously managed by two different agencies—after a competitive pitch process that highlighted the agency’s creativity and integrated team approach.
“We are thrilled to be selected as the U.S. PR partner of such a renowned organization as Jaguar Land Rover,†said Michael Olguin, President of Havas Formula. “Joining the team at such an exciting period of growth gives us a real opportunity to showcase both our strategic and creative thinking. We very much look forward to being a part of what promises to be an ambitious and driven communications team with a passion for story-telling and media relations.â€
About Havas Formula
Havas Formula is a top-ranked national public relations agency headquartered in New York, with additional offices in Los Angeles and San Diego. A subsidiary of Havas—one of the world’s largest global communications groups—the 24-year-old firm specializes in general market and Hispanic PR, social media and experiential marketing. Following this integrated approach and its signature storytelling process, Havas Formula drives strategic marketing solutions that yield bottom-line results for today’s passion brands. The award-winning agency’s core practice areas include consumer, lifestyle, consumer technology, high-tech, B-to-B, sports, entertainment and travel, with category expertise in food and beverage, consumer packaged goods, spirits and retail/restaurants. Current clients include Bugaboo; Dunkin’ Donuts; Heineken USA; Justin’s; Shure; Phillips 66 and Wonderful Pistachios. For more information, visit www.havasformula.com.
About Jaguar Land Rover
- The United States is one of the leading global markets for both Jaguar and Land Rover
- Jaguar Land Rover employs 38,000 people and sells vehicles in 150 countries around the world
- Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK
- Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
- Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA
Jaguar Land Rover North America is headquartered in Mahwah, N.J. For more information, please visit www.jaguarlandrover.com
RACING
Formula DRIFT Introduces Revolutionary Digital Judging System for 2026
Formula DRIFT is set to make the biggest change in its history as the 2026 season introduces a groundbreaking digital scoring system in partnership with Race Data Labs. The move will reshape qualifying in the FD PRO Championship while enhancing competition across both PRO and PROSPEC divisions.
After two seasons of the All-Tandem Qualifying format, drivers were surveyed during dedicated summits. The majority of PRO drivers voted to remove the All-Tandem Seeding Bracket format and return to Two-Run Qualifying. Meanwhile, PROSPEC competitors chose to retain Seeding Bracket Qualifying due to its positive impact on driver development.

The solution comes through Race Data Labs’ Universal Drift Scoring Method system. Approximately 80 percent of a PRO driver’s qualifying score will now be automated. Drift line and angle will be measured objectively through telemetry, while the remaining 20 percent, focused on driving style, will still be judged by Formula DRIFT’s three-judge panel.
Beyond qualifying, the telemetry system will assist judges during tandem battles by analyzing proximity, speed, angle, deceleration, and off-course violations. It will even help clarify fault in collision scenarios.
Fans will also benefit, as live telemetry data will be integrated into free livestream broadcasts beginning with the Long Beach season opener on April 10-11.
RACING
Palou Opens 2026 IndyCar Season with Statement Win in St. Petersburg
Alex Palou picked up right where he left off. The reigning NTT INDYCAR SERIES champion opened the 2026 season with a commanding victory at the Firestone Grand Prix of St. Petersburg, marking his second straight win at the Florida street circuit .
Driving the No. 10 Chip Ganassi Racing Honda, Palou delivered a composed and clinical performance over 100 laps, securing his 20th career IndyCar victory in just 99 starts . After an eight-win 2025 season that included triumphs at St. Pete and the Indianapolis 500, the Spaniard appears firmly on course to chase a fifth series title.
Honda power was a major storyline throughout the race weekend. Kyle Kirkwood thrilled his home crowd by charging from 15th on the grid to finish fourth for Andretti Global . Marcus Ericsson, Romain Grosjean, and rookie Dennis Hauger also placed Honda cars inside the top 10, underscoring the manufacturer’s early-season strength .
With momentum firmly on his side, Palou now heads to Phoenix for the next round. If St. Petersburg was any indication, 2026 could once again run through the No. 10 Honda.
RACING
Hyundai makes its official debut in TCR South America with a factory-backed project
The Korean brand strengthens its commitment to touring car racing with a top-tier team that promises to raise the competitive standard of the championship from 2026 onward.
TCR South America will experience one of the most significant arrivals in its recent history in 2026. Hyundai has officially confirmed its entry into the series with the new Hyundai MSA team, unveiled during the final race of the 2025 season. The squad will field four Hyundai Elantra N TCR cars, immediately becoming one of the strongest structures on the grid and marking a turning point in the championship’s international profile.
A project born with winning DNA

Hyundai MSA is built on the solid foundations of the Argentine PMO team, a key protagonist in recent TCR South America seasons and Teams’ Champion in 2024. The new outfit will compete in direct partnership with Hyundai Motorsport, running for the first time over a full season in the official Hyundai N colours and identity. The first confirmed driver is Argentine Diego Ciantini, who brings a strong track record across both European and South American categories. The remaining three drivers will be announced shortly.
Hyundai’s arrival is no coincidence. Hyundai N is the most successful manufacturer in the modern TCR era, having claimed FIA WTCR titles in 2018 and 2019, followed by three further championships between 2022 and 2024 in the FIA TCR World Tour. Added to this is outright dominance in the 24 Hours of Nürburgring, where the brand secured TCR class victories for five consecutive years from 2021 to 2025.
The weapon of choice for this new challenge will be the Hyundai Elantra N TCR, developed entirely by Hyundai Motorsport to the highest competitive standards. It is powered by a 2.0-litre turbocharged engine producing 350 hp and 45 kgm of torque, delivering an impressive power-to-weight ratio of 3.6 kg per horsepower. Aerodynamics are highlighted by an adjustable carbon-fibre rear wing known as the Carbon Swan Neck Spoiler, complemented by 10×18-inch aerodynamic wheels. Braking performance is ensured by 380 mm ventilated discs with six-piston front calipers, a setup worthy of top-level touring car racing.
Based in Argentina, the team will spend the coming months finalising preparations ahead of the season opener in March. The four Elantra N TCR cars are currently in production in Italy and are expected to arrive at the team’s headquarters early next year to begin testing. With a calendar of 10 rounds across Argentina, Brazil and Uruguay, Hyundai’s official entry not only raises the technical level of TCR South America, but also confirms its status as one of the most competitive touring car championships on the continent.
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