For the launch of five 2013 Audi vehicles in Colorado this past June, journalists received iPads before the event. This wasn’t a gift for the sake of turning our heads. The iPads were loaded with the visual presentation and the press kits for the Audi A4, S4, A5, S5 and allroad.
Considering that these days communication is all about technology, this was in par with Audi’s progressive initiative. As one of the team members explained to me, information for future launches could be sent to our iPads instead of loading us down with huge press kits or miniature thumb drives.
These days, it’s almost a blemish on an auto company if they don’t incorporate iPad or iPhone technology into their cars. For example, the Mercedes-Benz M-Class offers a backseat iPad dock that rotates 90 degrees and tilts for optimal screen viewing. The 2013 Cadillac XTS is giving away an iPad with each purchase that explains the technology of their CUE interactive system. Most new cars can have seamless iPhone interaction.
We were interested to know about Audi’s “Story of Progress†(the name of the event), so we asked Loren Angelo, General Manager of Marketing Strategies to elaborate.
What’s Audi’s connection with the iPad?
“Advanced technology has always been at the heart of the Audi DNA. As a tech-forward brand, we’re constantly in pursuit of new, more efficient solutions both on and off the road. We know that potential buyers own smartphones, and as such, we’re taking advantage of the opportunity to reach those potential customers where they are by making mobile a priority, ensuring that Web sites are compatible with mobile, designing apps and incorporating ads within existing platforms. We have integrated iPads into our showrooms and industry events and have several interactive iPad applications – available for download in the iTunes App Store – designed to help customers easily find rich content in a convenient and entertaining way. For us, the iPad is the most relevant and fresh way to deliver information currently.â€
Any new marketing initiatives for 2012/2013?
(Audi has offered up some remarkable advertising initiatives in the last couple of years. For the 2011 Super Bowl, Audi featured the A8 sedan in the spot, ‘Release the Hounds,’ which followed two inmates as they attempted to break out of a luxury prison with background music by sax man Kenny G.)
“We just launched a new ad campaign, A4 ‘Chirp.’ With the momentum of the Audi brand and the selection by A4 owners as top in initial quality, it’s a testament to the success of the brand and a reference to the all new lineup of B-segment vehicles coming to the market. With the introduction of the new RS 5 and S6, S7 and S8 coming in these next few weeks, Audi will be establishing a strong marketing campaign to announce the progressive performance solutions that are engineered for the driver. The new S Models will be a brand priority for the remainder of 2012 and 2013. Be sure to be on the lookout for new marketing initiatives.â€
Any interesting partnerships?
Angelo noted that Audi recently announced their purchase of Ducati.
Ducati brings some charisma and pizzazz to the company. North America is Ducati’s largest market. At the beginning of July 2012, Ducati set a new record for North American sales, with 10,094 units sold over the past 12 months and reported a 26-percent Q2 gain over the same period in 2011.
Any styling changes that you think will appeal to a younger audience?
“For 2013, Audi has refreshed its B Segment models, including the A4/S4, A5/S5 and allroad. Several changes to the exteriors and interiors give the vehicles a more sporty, aggressive and youthful look (for a younger and more affluent buyer). These changes include: sharper lines along the sides and down the hoods, wider front air intakes and shoulder lines, more prominent grilles and wheels and reshaped LED headlights that glow with more shine and intensity.â€
The 2013 Audi has updated interior appointments using stainless steel mesh inlays with Piano Black finishes, new touches of chrome, and revised seat and steering wheel shapes. And a trend that’s way overdue: Audi cabins are merging color concepts. For example, Audi is pairing a beige seat with a brown dash and employing more luxurious appointments like layered oak finishes. Audi Connect, the third infotainment update, has direct access to a Google map database and viewing abilities that make it possible to navigate around the vehicle and down side streets.
The company is planning strategies for growth by keeping a high loyalty and premium image with consistent marketing, expanding its portfolio, stabalizing incentives and focusing on customer experience.
Audi’s strategy is working. In a recent J.D. Power and Associates APEAL study, the 2012 Audi A8 received the award for the Most Appealing Larger Premium Car and the overall best performing model. The 2012 Audi A6 received the Most Appealing Midsize Premium Car.
With the allroad returning for the first time since 2005, Audi is going to be gaining some new footage in the crossover market. I won’t say to stay tuned. Audi knows how to keep its audience involved. However, I will say this: watch where Audi goes next.
-Article by Holly Reich
Subaru has announced pricing and updates for the 2027 Ascent, its flagship three-row SUV designed specifically for growing families and active lifestyles. The latest model introduces new convenience features, additional charging options for passengers and an exclusive new exterior color while maintaining the capability and safety that have helped make the Ascent one of Subaru’s most important vehicles in the United States.
The 2027 Subaru Ascent will arrive at dealerships this summer with a starting MSRP of $40,795.
The 2027 Subaru Ascent arrives with updated technology, enhanced convenience features and pricing starting at $40,795.
Subaru Continues To Focus On Family-Friendly Capability
The Ascent remains Subaru’s largest SUV and continues to offer seating for up to eight passengers depending on configuration.
Every 2027 Ascent is powered by a turbocharged 2.4-liter SUBARU BOXER engine producing 260 horsepower and 277 lb-ft of torque. Power is delivered through a Lineartronic CVT transmission with an eight-speed manual mode and paddle shifters.
Standard Symmetrical All-Wheel Drive, X-MODE with Hill Descent Control and up to 5,000 pounds of towing capacity help make the SUV suitable for everything from daily commuting to family road trips and outdoor adventures.
New Technology Improves Everyday Convenience
For 2027, Subaru has introduced several updates designed to improve the ownership experience.
A new interior light OFF switch allows drivers to disable door-activated lighting with a single touch, helping reduce disturbances for passengers during nighttime travel.
The Ascent also gains additional USB Type-C charging ports alongside traditional USB-A outlets. The new ports improve charging performance and are located near the third-row seating area, giving passengers easier access to power for smartphones, tablets and other devices.
These updates reinforce Subaru’s focus on practicality and passenger comfort.
The Ascent continues to offer seating for up to eight passengers while maintaining Subaru’s signature all-weather capability.
Safety Remains A Major Strength
Safety continues to be one of the Ascent’s strongest selling points.
The SUV recently earned a 2026 IIHS TOP SAFETY PICK+ award and has now received an IIHS safety recognition for nine consecutive years.
Every trim level comes standard with Subaru EyeSight Driver Assist Technology, including a Wide-Angle Mono Camera and Emergency Stop Assist. Additional standard systems include Blind-Spot Detection, Lane Change Assist, Rear Cross-Traffic Alert, Reverse Automatic Braking and Automatic Emergency Steering.
These technologies help position the Ascent among the safest family SUVs available in the American market.
Multiple Trim Levels Available
The 2027 Subaru Ascent will be offered in Premium, Limited, Limited Bronze Edition, Touring and Onyx Edition Touring trims.
The Premium model starts at $40,795 and includes an 11.6-inch multimedia system with wireless Apple CarPlay and Android Auto, heated front seats, a heated steering wheel, roof rails and a power rear gate.
Buyers looking for additional luxury can step up to the Limited trim, which adds navigation, a Harman Kardon audio system, Surround View Monitor and upgraded seating features.
The Limited Bronze Edition returns with unique bronze styling accents, while the Touring model introduces Nappa leather upholstery and premium comfort features.
At the top of the range, the Onyx Edition Touring combines the Touring trim’s luxury equipment with distinctive black exterior accents and a sportier appearance.
The 2027 Subaru Ascent is available in several trim levels and continues to target families seeking versatility, safety and all-wheel-drive capability.
New Colors Join The Lineup
Subaru is also expanding the Ascent’s color palette for 2027.
In addition to familiar finishes such as Crystal Black Silica, Ice Silver Metallic and Crystal White Pearl, the SUV now offers Daybreak Blue Pearl and Deepwater Blue Pearl.
The latter is exclusive to the Ascent and gives the three-row SUV a distinctive appearance within Subaru’s lineup.
Built In America For American Families
Like previous generations, the 2027 Subaru Ascent is assembled at Subaru of Indiana Automotive in Lafayette, Indiana.
The plant also produces the Subaru Crosstrek and Forester, reinforcing Subaru’s commitment to manufacturing key models in the United States.
With updated technology, strong safety credentials, standard all-wheel drive and a broad range of trim levels, the 2027 Subaru Ascent continues to strengthen its position as one of the most versatile three-row SUVs available for American families.
Mercedes-AMG Launches 1,169-HP Electric GT 4-Door Coupe With 600-kW Charging
Mercedes-AMG has officially opened orders for its most advanced electric performance vehicle to date. The new AMG GT 4-Door Coupe combines extreme power, rapid charging capabilities and next-generation electric technology in a package designed to redefine high-performance driving.
Available as the AMG GT 63 4-Door Coupe and AMG GT 55 4-Door Coupe, the new model introduces several technologies never before seen in a production Mercedes-AMG.
With up to 1,169 horsepower, a top speed of 300 km/h and charging performance that ranks among the fastest in the industry, the four-door coupe represents a major milestone for the AMG brand.
The new Mercedes-AMG GT 4-Door Coupe introduces a new era of electric performance with up to 1,169 horsepower and ultra-fast charging technology.
Advanced Axial-Flux Motors Define A New Generation Of Performance
One of the most significant innovations in the new AMG GT is its electric powertrain.
For the first time in a production Mercedes-AMG, engineers have integrated axial-flux electric motors. The vehicle uses three motors in total, with two mounted on the rear axle and one powering the front wheels.
Together, the system produces up to 860 kW, equivalent to an impressive 1,169 horsepower.
Mercedes-AMG says the new motor technology delivers exceptional power density, rapid energy transfer and consistent performance under demanding driving conditions.
The result is an electric vehicle capable of delivering performance levels traditionally associated with exotic supercars.
Exceptional Electric Performance
The performance figures place the AMG GT among the fastest four-door vehicles ever produced by the brand.
Acceleration from 0 to 100 km/h takes only 2.1 seconds, while the sprint to 200 km/h requires just 6.4 seconds.
Customers who choose the optional AMG Driver’s Package can unlock a top speed of 300 km/h.
These figures demonstrate the capability of Mercedes-AMG’s newest electric platform.
Three electric motors, advanced aerodynamics and all-wheel drive help deliver impressive acceleration and high-speed capability.
Charging Technology Sets New Standards
Performance is only part of the story.
Mercedes-AMG has equipped the vehicle with a high-performance battery system capable of accepting charging rates of up to 600 kW.
Under ideal conditions, more than 460 kilometers of driving range can be recovered in just 10 minutes. A charging session from 10 to 80 percent requires approximately 11 minutes.
This combination of performance and charging efficiency helps make the new AMG GT practical for both everyday driving and long-distance journeys.
The electric AMG flagship combines high performance with one of the fastest charging systems available in a production vehicle.
AMG Preserves Its Signature Driving Character
Mercedes-AMG understands that many enthusiasts appreciate the sound and character of the brand’s traditional V8-powered models.
To maintain that connection, engineers developed AMGFORCE S+, a system that recreates key elements of the AMG driving experience through dedicated sound profiles, simulated gear changes and performance-focused digital displays.
The goal is to provide a familiar sense of engagement while embracing the advantages of an advanced electric platform.
Aerodynamics And Software Work Together
Supporting the vehicle’s performance is a collection of active aerodynamic systems and advanced software technologies.
Depending on configuration, the AMG GT can be equipped with active aerodynamic elements integrated into the underbody as well as an active rear diffuser that continuously adapts to changing driving conditions.
Drivers seeking additional capability can select the AMG DYNAMIC PLUS Package, which includes active roll stabilization, Race mode, AMG TRACK PACE and the AMG RACE ENGINEER system.
Together, these technologies help optimize traction, cornering precision and overall vehicle response.
Active aerodynamic systems help maximize efficiency, stability and overall driving performance.
A New Era For AMG Performance
The new Mercedes-AMG GT 4-Door Coupe demonstrates how electrification can expand the possibilities of performance vehicles.
With advanced axial-flux motors, up to 1,169 horsepower, ultra-fast charging capability and sophisticated software integration, Mercedes-AMG has created a vehicle that showcases the future direction of the AMG brand.
As Mercedes-AMG continues its transition toward electrified performance, the new GT 4-Door Coupe stands among the most technologically advanced vehicles ever developed by the company.
The Nissan Z has always been a sports car deeply connected to its heritage, but the 2027 model takes that philosophy even further.
While the latest Z already incorporates several nods to iconic models from the past, Nissan designers have added five new retro-inspired details that celebrate more than five decades of Z history. The updates arrive alongside mechanical improvements for the 2027 model year, including revised suspension tuning and a newly available manual transmission for the Z NISMO.
Rather than reinventing the formula, Nissan chose to refine it by honoring some of the most beloved Z cars ever built.
The 2027 Nissan Z introduces several new heritage-inspired design elements while maintaining its modern performance credentials.
A Front End Inspired By The Original 240Z
The most noticeable change appears at the front of the car.
For 2027, Nissan redesigned the grille with a new split layout that directly references the legendary 240Z, known internally as the S30 generation. Designers added a horizontal bar across the grille opening, creating a look much closer to the original sports car that launched the Z legacy in 1969.
The front-end update also includes a revised Z badge replacing the traditional Nissan emblem, another subtle nod to classic generations of the model.
According to Nissan, the challenge was preserving cooling performance while creating a more nostalgic appearance.
The revised grille design pays tribute to the original 240Z while maintaining the cooling requirements of the modern sports car.
New Wheels Borrow Inspiration From The 300ZX
Performance models receive a new set of 19-inch RAYS alloy wheels inspired by the Z31-generation 300ZX.
The ten-spoke design recreates the star-shaped pattern that became a signature styling element of the 1980s sports car. Beyond the nostalgic appearance, the wheels also showcase the larger brake rotors and red performance calipers available on the Z Performance grade.
The design successfully blends classic influences with a modern performance-focused look.
Shinkai Green Brings Back A Classic Z Color
One of the most striking additions to the 2027 lineup is a new exterior color called Shinkai Green Pearl Metallic.
The shade was inspired by Grand Prix Green, one of the most recognizable colors offered on the original 240Z. Nissan engineers developed a specialized paint formulation using ultra-fine pigments designed to improve durability and reduce fading over time.
The result is a deep metallic green that highlights the Z’s sculpted bodywork while reinforcing its historical connection to earlier generations.
The new Shinkai Green Pearl Metallic paint pays tribute to the iconic Grand Prix Green offered on early Z models.
A Classic Interior Combination Returns
Nissan also looked to the first-generation Z when updating the cabin.
For the first time in the current generation, buyers can order the Z Performance with a tan interior. The color combination recalls the elegant interiors available on classic Z cars during the 1970s.
According to Nissan designers, the tan upholstery creates a more sophisticated atmosphere while contrasting nicely with the darker dashboard and upper cabin surfaces.
When combined with the new green exterior color, the result delivers one of the most authentic heritage-inspired specifications available on a modern sports car.
The available tan interior references the original 240Z and introduces a more premium character to the modern Z cabin.
Even The Startup Animation Celebrates Z History
The final nostalgic touch appears the moment drivers start the vehicle.
The fully digital instrument cluster now features a unique startup animation that showcases all seven generations of the Nissan Z. The sequence was designed as a tribute to the sports car’s rich history and serves as a reminder of the models that paved the way for today’s Z.
It is a small detail, but one that enthusiasts will immediately appreciate.
The new startup animation honors every generation of the Nissan Z, from the original 240Z to the latest model.
A Modern Sports Car That Respects Its Roots
The 2027 Nissan Z demonstrates that heritage and modern performance do not have to exist separately.
From the redesigned grille and retro-inspired wheels to the return of classic colors and interior themes, Nissan has carefully enhanced the Z without compromising what makes it relevant today.
For enthusiasts who understand the model’s history, these details create a deeper connection between the newest Z and the iconic sports cars that came before it. In an era increasingly focused on technology and electrification, the 2027 Nissan Z proves there is still room for nostalgia done right.
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