A Celebration of Miami’s Vibrancy

By A.Giron | December 9, 2024

Lamborghini has unveiled a masterpiece in Miami Beach—the first Ad Personam Urus SE. This bespoke SUV combines groundbreaking hybrid performance with a design that encapsulates the vibrant culture and style of Miami.

A Hybrid with Artistic Flair

The Urus SE, Lamborghini’s first Plug-In Hybrid Electric Vehicle (PHEV) Super SUV, delivers an impressive 800 CV hybrid powertrain. This milestone in automotive innovation pairs sustainability with high performance, pushing the boundaries of what a luxury SUV can achieve.

Miami-Inspired Customization

The Ad Personam program takes center stage with this one-of-a-kind creation. The vehicle’s exterior design reflects Miami’s colorful essence with bold Blu Glauco highlights contrasted by Nero Noctis and Grigio Telesto accents. Unique features include:

• Bicolor mirror caps with Blu Glauco pinstripes.
• Intricate rear diffuser with striking details.
• “MIAMI” inscription on carbon fiber interior elements.

Mitja Borkert, Lamborghini’s Design Director, describes the Urus SE as “the most sophisticated livery ever seen on the Urus.”

A Landmark Year for Lamborghini

This unveiling marks a milestone year for Lamborghini, with record-breaking sales and the full hybridization of its lineup. Guests at the Miami event also previewed the Lamborghini Temerario, a revolutionary supercar with a twin-turbo V8 hybrid powertrain capable of 0-62 mph in just 2.7 seconds.

Unmatched Personalization with Ad Personam

With over 230 hours of additional craftsmanship, the Ad Personam Urus SE showcases the nearly endless customization possibilities available to Lamborghini customers.

Conclusion

The Lamborghini Ad Personam Urus SE is more than a vehicle; it’s a symbol of individuality and artistry. By redefining luxury and innovation, Lamborghini continues to captivate automotive enthusiasts worldwide.

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