A combination of tenacity, dreams and boundless passion always prevails. No one knows this better than Romano Artioli. For decades, the Italian had dreamed of a modern super sports car – and this is what led him to revive the dormant Bugatti brand.
“Romano Artioli is a part of our brand’s history. It was thanks to his initiative and perseverance that Bugatti was revived,†explains Stephan Winkelmann, President of Bugatti. “Romano’s energy and enthusiasm, his irresistible passion for Bugatti, helped to transport the brand into the 21st century.â€
Artioli’s love of cars is closely linked to his background. Born close to Mantua, the home town of racing driver Tazio Nuvolari, as a child he was fascinated by racing drivers and their cars. At the age of 12, he devoured a book on driver’s licenses. “After that, it was clear to me that my life would be dedicated to cars and engines,†he once told the magazine Classic Driver. Artioli studied mechanical engineering in Bolzano, and after the war he repaired cars.
When in 1952, at the age of 20, Artioli heard the news that production at Bugatti had ceased (at least for the time being), he was shocked. A brand of such superior quality, sophisticated design, ideas and technical achievement had to one day be revived. At that moment he vowed: “If no one reacts to the situation at Bugatti, I will work as long as it takes to one day bring the brand backâ€. It would take 39 years for him to achieve his ambition. Over the coming years, the Italian earned his living as a vehicle importer, including the brands GM and Suzuki. He became the largest importer of Japanese cars in Italy and the largest Ferrari dealer. His private car collection at that time featured numerous historic Bugatti models.
By the mid 1980s, the Italian had begun to negotiate the sale of the brand with the French government – discreetly and concealed from public view for two years. In 1987, he founded Bugatti Automobili S.p.A. and became its chairman. Artioli initially wanted to resurrect the company in Molsheim. “Molsheim is comparable to Maranello in Italy or Hethel in England. It is a Mecca for Bugatti, but at the time there were neither production halls nor engineers in the region,†says the 88-year-old. He asked fans of the brand to support him to create a link between Molsheim and a new location – Campogalliano.
State-of-the-art car production plant built in Campogalliano
In the years that followed, the world’s most modern car production plant was built with intensive planning on a site covering 240,000 square meters in the vicinity of Ferrari, Maserati, De Tomaso and Lamborghini. The site incorporates an administrative building, design studio, engine and test development area, production halls, test track, a stylish canteen, and exhibition space. The halls are open, bathed in natural light, and fitted with air conditioning systems so that the employees feel as though they are sitting in the open air. He handed the architectural commission to his cousin Giampaolo Benedini, who designed a spectacular building – one which went on to inspire other manufacturers.
Benedini also modified the initial design of the future super sports car, smoothing the sharp edges and the extreme wedge shape. “With the EB 110, we had to push the boundaries in terms of performance and quality. I owed that to Ettore Bugatti. Production output was less important than uncompromising quality and innovation,†explains Artioli, who today commutes between his office in Lyon and his family home in Trieste. The car enthusiast enlisted the region’s top engineers and designers to put his plan into action.
The EB 110 came into being on a blank sheet of paper, breaking with many of the conventions of its class and reaching the peak of automotive excellence. It was to become the best and fastest super sports car in the world. The EB 110 featured the first series-produced carbon chassis, all-wheel drive, four turbochargers, and a 3.5-liter V12 engine with five valves per cylinder and a power output of 550 PS. With a top speed of over 351 km/h, the two-seater broke multiple records. Almost 30 years ago, on Ettore Bugatti’s 110th birthday (September 15, 1991), Romano Artioli presented the EB 110 in Paris. Over 5,000 reporters and leading industry figures from all over the world, not to mention countless eager spectators, attended the premiere in Paris. Several hundred security personnel were needed to safeguard the event on the Place de la Défense. All of the fans shrieked as Alain Delon drove down the Champs-Élysées with Artioli’s wife Renata.
The most high-profile customer was Michael Schumacher, who had tested various super sports cars as part of a comparison test for a car magazine and had been particularly impressed by the EB 110, which he regarded as unrivaled. “Michael came to Campogalliano immediately after and purchased a yellow Super Sport with a blue GT interior. He did not ask for a discount – he was clearly a fan,†recalls Artioli. Every owner was able to individually configure their own EB 110, like a tailor-made suit.
However, times changed. While the response to the EB 110 had been extremely enthusiastic despite the global financial crisis, the Americans were suffering from the effects of the Gulf War, and the value of the yen was rising while in Italy the economy was collapsing – the market shrank and sales fell. Moreover, Artioli had invested in the automotive company Lotus and amassed debts; problems with suppliers followed.
After 39 years of dreaming and seven years of hard work, the Bugatti project under Romano Artioli came to an end. On September 23, 1995, after the construction of around 128 vehicles, he filed for bankruptcy. He paid his 220 employees up to the very last day. “The employees understood the spirit of Bugatti. They were what made the EB 110 so special, losing all that was a shock. It was a terrible day for all of us,†explains Artioli. The almost completed EB 112 super saloon could no longer be launched. “An incredible car, a delight to drive, with a 6.0-liter V12 installed behind the front axle. The chassis was made of carbon fiber and the internal suspension was lightweight. It drove like a go-kart,†recalls Artioli.
But the legend that is Bugatti did not rest for long. In 1998, Bugatti returned to the French town of Molsheim, to the place where, in 1909, Ettore Bugatti built his first car in his own name. Since then, the Atelier in Alsace has produced the inimitable hyper sports cars Chiron, Divo, Chiron Pur Sport and, in homage to the EB 110, the Centodieci
Mercedes arrived at the Circuit de Barcelona-Catalunya looking for a strong response, and George Russell delivered exactly that during the final Formula 1 practice session before qualifying.
The British driver set the fastest lap of the session, giving Mercedes confidence ahead of one of the most important qualifying sessions of the season. Meanwhile, championship leader Kimi Antonelli endured a more frustrating morning that ended with a reprimand from race stewards.
With several title contenders packed near the top of the timesheets, qualifying promises to be highly competitive.
George Russell topped the final practice session in Barcelona as Mercedes showed encouraging pace ahead of qualifying.
Russell Sets The Pace For Mercedes
Russell produced the quickest lap of the session with a time of 1:15.679 around the Circuit de Barcelona-Catalunya.
The performance marked the second practice session this weekend in which the Mercedes driver finished at the top of the standings, suggesting the team could be a serious contender for pole position.
After struggling to score points in the previous two races, Russell will be hoping to convert the strong practice pace into a competitive qualifying result.
The Briton currently trails his teammate Kimi Antonelli by 68 points in the championship standings.
McLaren And Ferrari Remain Close
Mercedes was not the only team showing speed.
Oscar Piastri finished second fastest for McLaren, continuing the strong form that helped him secure victory at Barcelona last season. Ferrari’s Charles Leclerc completed the top three, while championship contender Lando Norris finished fourth.
Lewis Hamilton placed fifth for Ferrari, with Max Verstappen sixth for Red Bull.
The close times among the leading teams suggest the fight for pole position could be decided by only a few hundredths of a second.
Oscar Piastri remained among the frontrunners as McLaren continued to challenge Mercedes and Ferrari in Barcelona.
Frustration For Antonelli
While Russell enjoyed a productive session, Antonelli faced several setbacks.
The championship leader struggled to complete a clean qualifying simulation after encountering traffic during a crucial flying lap. Over team radio, the Italian expressed frustration after being delayed by Aston Martin driver Lance Stroll.
The interruption forced Antonelli to abandon the lap and return to the pits without extracting the maximum performance from his Mercedes.
As a result, he finished the session only seventh fastest.
Championship leader Kimi Antonelli endured a frustrating final practice session after traffic compromised his qualifying simulation.
Stewards Issue A Reprimand
Following the session, Antonelli was called before the stewards for an incident involving Stroll.
According to officials, the Mercedes driver slowed after being impeded at Turn 1 and prevented the Aston Martin driver from passing immediately afterward.
During the hearing, Antonelli admitted his actions were influenced by frustration and apologized to the stewards.
Officials ultimately handed him a reprimand, his first of the 2026 Formula 1 season.
Qualifying Battle Set To Intensify
Despite the setback, Antonelli remains one of the favorites heading into qualifying and Sunday’s race.
The young Italian is chasing a remarkable sixth consecutive victory and continues to lead the championship after six rounds.
With Russell, Piastri, Leclerc, Norris, Hamilton and Verstappen all showing competitive pace, the battle for pole position could be one of the closest of the season.
Several title contenders remain separated by only a few tenths heading into qualifying at Barcelona.
Mercedes Looks To Challenge For Pole
The final practice session offered a glimpse of what could become a fascinating qualifying contest.
Russell’s pace suggests Mercedes has the speed to fight at the front, while Antonelli will be eager to bounce back after a difficult morning.
With McLaren, Ferrari and Red Bull all firmly in contention, fans can expect an intense battle for pole position at the Circuit de Barcelona-Catalunya.
Genesis has taken another major step toward the world of motorsport. During the 24 Hours of Le Mans, the luxury automaker unveiled the new Magma GT3 Concept, a striking race-focused machine developed in collaboration with Hyundai Motorsport.
The concept offers the clearest indication yet of how Genesis plans to approach high-performance racing in the coming years. While the company stops short of confirming production plans, the project demonstrates that motorsport is becoming an increasingly important part of the Genesis brand.
Alongside the GT3 Concept, Genesis also revealed the interior of the Magma GT grand touring concept first shown in late 2025.
The Genesis Magma GT3 Concept previews the brand’s future ambitions in GT3 racing and high-performance engineering.
Built Specifically For GT3 Competition
Unlike many concept cars that begin life as modified production vehicles, the Magma GT3 Concept was designed with racing as its primary objective.
Genesis says the vehicle follows a performance-first philosophy and was engineered to meet GT3 technical requirements. The concept features a much wider stance, larger air intakes and extensive aerodynamic modifications designed to improve cooling and performance on the racetrack.
A prominent front splitter, enlarged ducts and a more aggressive body structure help separate the GT3 Concept from conventional road-going vehicles.
The result is a machine that looks ready to compete at some of the world’s most demanding endurance events.
The GT3 Concept features a wider track, race-focused aerodynamics and aggressive bodywork developed with performance in mind.
Aerodynamics Play A Key Role
Every surface of the Magma GT3 Concept appears designed to serve a purpose.
Genesis incorporated a fixed rear wing, a large rear diffuser and additional aerodynamic elements intended to improve stability at high speeds. The company also focused on thermal management and airflow optimization, both critical components of modern GT3 racing.
The concept retains Genesis’ signature two-line LED lighting design, complemented by four additional racing-style auxiliary lamps that reinforce its competition-ready appearance.
According to Genesis, the project serves as an independent design study exploring how motorsport engineering could influence future high-performance road cars.
The Magma GT Receives A Production-Like Interior
In addition to the GT3 race car, Genesis provided a closer look at the interior of the Magma GT concept.
The luxury grand tourer adopts a two-seat layout with a dramatic dual-cockpit design. A tall center console separates driver and passenger while creating a focused, performance-oriented environment.
The cabin blends luxury and sportiness, combining premium materials with race-inspired details.
The Magma GT features a dramatic two-seat cockpit with a high center console and luxury-focused design.
A Driver-Focused Cockpit
The interior incorporates several distinctive elements that could preview future Genesis performance models.
Three circular displays sit prominently within the dashboard, accompanied by a compact infotainment screen and touch-sensitive controls. Behind the steering wheel is an analog-inspired instrument cluster designed to emphasize driver engagement.
Genesis has wrapped much of the cabin in quilted leather, including the dashboard, doors, seats and center console. Alcantara accents add a more sporting character throughout the interior.
The flat-bottom steering wheel, analog-inspired gauges and premium materials create a unique blend of luxury and performance.
What The Magma Program Means For Genesis
The Magma performance division represents one of Genesis’ most ambitious projects to date.
By combining luxury, performance and motorsport expertise, the brand is positioning itself to compete more directly with established performance divisions such as BMW M, Mercedes-AMG and Audi Sport.
Although Genesis says the GT3 Concept remains under evaluation, its appearance at Le Mans sends a strong signal about the company’s future direction.
Premium leather, Alcantara and bespoke performance details showcase Genesis’ vision for future high-performance grand touring vehicles.
A New Chapter For Genesis Performance
The Magma GT3 Concept is more than a simple design exercise. It represents Genesis’ growing commitment to racing, engineering innovation and high-performance vehicles.
Whether elements of the concept eventually reach production remains to be seen, but one thing is clear: Genesis is preparing to play a much larger role in the world of performance cars, both on the road and on the racetrack.
McLaren topped Friday practice at the Spanish Grand Prix, but Mercedes, Ferrari and Red Bull remain firmly in the fight as Formula 1 prepares for a crucial qualifying session in Barcelona.
The opening day of action at the Circuit de Barcelona-Catalunya delivered one of the closest competitive pictures of the Formula 1 season. While McLaren finished at the top of the timesheets, several teams showed enough pace to suggest the battle for pole position remains wide open.
From Mercedes and Ferrari to Red Bull and Racing Bulls, Friday provided valuable clues about the pecking order ahead of qualifying.
McLaren emerged as the pace-setter on Friday as Lando Norris topped the timesheets in Barcelona.
McLaren enjoyed its strongest Friday in several races. Lando Norris finished fastest in FP2, while Oscar Piastri secured third place, putting both drivers firmly in the fight at the front.
The team believes the characteristics of the Spanish circuit suit the MCL40 much better than recent venues, particularly when it comes to tyre management and degradation.
Mercedes remained within striking distance of McLaren throughout both practice sessions.
George Russell topped FP1 and narrowly missed the fastest time in FP2 by just 0.009 seconds. Mercedes looked competitive on both qualifying simulations and long-run pace.
Kimi Antonelli lost valuable track time after missing FP1 but still managed to finish inside the top five and gather important data for the remainder of the weekend.
Ferrari continued evaluating its latest upgrades while remaining close to the front-runners.
Ferrari arrived in Barcelona with one of its biggest upgrade packages of the season. Charles Leclerc looked comfortable throughout the day and finished fourth overall.
Lewis Hamilton faced a more complicated session after missing FP1 and dealing with setup issues, but the team remains optimistic about extracting more performance overnight.
Red Bull struggled with balance issues but remains a threat ahead of qualifying.
Max Verstappen was far from satisfied with the RB22’s balance and grip levels. The reigning world champion admitted the car struggled in all types of corners around the circuit.
Despite the concerns, Red Bull has consistently improved overnight throughout the season and remains one of the favorites heading into Saturday.
Racing Bulls delivered another encouraging performance in Barcelona.
The Faenza-based team continued to build on its recent momentum. Liam Lawson and Arvid Lindblad both showed promising pace, while the team’s recent upgrade package appeared to perform well on a high-speed circuit.
A minor issue limited Lawson’s running, but Racing Bulls remains optimistic about reaching Q3.
Audi continued its recent progress with another competitive Friday performance.
Gabriel Bortoleto recovered from a difficult FP1 to finish inside the top ten during FP2. Nico Hulkenberg also gathered valuable information despite only participating in one session.
The German manufacturer appears to be making steady progress following recent upgrades.
Haas focused on understanding its latest upgrades during Friday practice.
Oliver Bearman showed encouraging speed and remained close to the top ten, while Esteban Ocon worked through setup changes throughout both sessions.
The American team is still searching for the ideal setup to maximize its latest development package.
Williams endured a difficult day after multiple technical setbacks.
Carlos Sainz and Alex Albon struggled to find pace, while Luke Browning was unable to complete laps during FP1 because of technical issues.
The team faces a challenging task overnight as it attempts to improve both qualifying and race pace.
Alpine experienced one of its most difficult Fridays of the season.
Franco Colapinto and Pierre Gasly both reported a lack of grip and balance throughout the day. The team struggled with tyre degradation and overall performance.
Despite the difficulties, Alpine hopes to repeat previous recoveries and move closer to the midfield battle on Saturday.
Cadillac continued gathering valuable data during another learning weekend.
Valtteri Bottas felt more comfortable with the car than at previous events, while Sergio Perez worked through setup changes during FP2.
The American team continues to focus on development as it builds experience in its debut Formula 1 season.
Fernando Alonso and Aston Martin faced a difficult start to their home Grand Prix weekend.
Neither Alonso nor Lance Stroll managed to challenge the midfield runners, with the team struggling for downforce and overall balance.
Aston Martin expects Barcelona to be one of its most difficult circuits of the season and will focus on maximizing every opportunity during qualifying.
Friday’s action confirmed that McLaren enters Saturday with a slight advantage, but the margins remain incredibly small. Mercedes looks capable of fighting for pole, Ferrari continues to evaluate important upgrades, and Red Bull cannot be ruled out despite its early struggles.
With several teams separated by only a few tenths of a second, the Spanish Grand Prix is shaping up to be one of the most competitive weekends of the Formula 1 season.
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